by Gail Mercer-MacKay | B2B marketing, Client Story, Creativity
As a marketing firm for tech companies, the question all my clients ask is, “how can we find more leads, identify more opportunities and build new business relationships?” While there are a few answers to that question, the lowest common denominator and simplest... by Gail Mercer-MacKay | Creativity, Storytelling
The hero’s journey and the fairy tale framework are known strategies for writing compelling books; but for IT companies trying to develop thought leadership assets that might attract the attention of a C-Level or line-of-business leader, how can you use this framework... by Gail Mercer-MacKay | Creativity, Storytelling
We’re all looking for that “Aha!” moment; that spark of genius that presents itself as an original, creative solution to a problem. Great ideas: how do we get them and where can we find more? Many of us turn to brainstorming for inspiration. Where did this concept of... by Gail Mercer-MacKay | Creativity, Storytelling
When I told my mother that I wanted to be a writer, she advised me to “get a real job.” “Writing,” she warned, “will never take you anywhere.” My mother was wrong. We are living in a digital age and writing plays an important role in our ability to communicate.... by Gail Mercer-MacKay | Creativity, Storytelling
“In order to be open to creativity, one must have the capacity for the constructive use for solitude. One must overcome the fear of being alone.” – Rollo May Most of us are terrified of silence. We avoid it often and we avoid it well. But the irony is that quiet...