by Gail Mercer-MacKay | B2B marketing, Marketing and sales alignment
How marketing can best help sales: Lessons from 20+ years in technology sales Will you hit your sales goals this year? That’s the burning question on many minds, especially as the year progresses and the pressure to close deals intensifies. It’s a question we... 
by Gail Mercer-MacKay | Content strategy, Marketing messaging
Why your marketing messaging often falls flat and how to fix it I have had several meetings recently where our clients were eager to share their messaging with us. And while it was great to get some insight into their key focus areas, except for the logo in the upper... 
by Gail Mercer-MacKay | B2B marketing, Content marketing, Managed services
Managed Marketing Content Services: A game changer for technology firms As someone deeply involved in the technology sector, I’ve experienced first-hand the rapid pace at which we must operate. To survive in this industry, you need to be prepared to lead with... 
by Gail Mercer-MacKay | B2B marketing, Hyperscaler Alliance, Partner Marketing
Effective ways to capture mindshare and build strong three-way partner marketing programs Innovative doesn’t occur in isolation – most successful technology transformations involve multiple partners providing an array of solutions from software and hardware through to... 
by Gail Mercer-MacKay | Microsoft Awards
Gail’s 15-minute video “How to win a Microsoft Partner of the Year Award” Microsoft Awards Preparation Module Click on this link to register for a free module to gather all the information you need to write a compelling awards submission. [HINT: follow the link to the...
