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Our clients are the
heroes of our story

Our work with clients is where strategic thinking, creativity, and expertise merge.
We’re proud to share these stories of success.

3x faster

On average, our clients complete marketing
assets 3 times faster with our templates and
storytelling frameworks. 1

50+

Tech executives and leaders have used our Digital Executive program to build a thought leadership brand and build targeted connections for deeper relationships and revenue growth.

20-25%

Our campaigns outperform estimated
results by 20–25% on average. 2

Customer stories

“Mercer-MacKay knows how to generate thought leadership marketing assets without a lot of handholding. They understand how to implement campaigns that reflect buying cycles; and their metrics and reporting deliver the insights we need to make better decisions. They have become a key part of our team.”
Megan Arnold
Senior Cloud Marketing Manager
“This year we were delighted to participate with Mercer, NetApp, and Microsoft to create a unique, fun, and educative video, featuring comic legend Colin Mochrie, to tell our stories of sustainability built on Azure. Their creativity, storytelling and deep understanding of technology make them a great agency partner for us.”
John Dathan
Vice President & General Manager

Watch video

“Successful industry-focused content requires deep understanding of the vertical market and its buyers. Mercer-MacKay brought this lens through their expertise and research capabilities. We have since moved 75% to 80% of our clients from on-premises to the cloud and enjoyed working with the Mercer team.”
Jacob Tukuru
CEO
Our collaboration with sa.global kicked off with a viral social post that used humor to correct misinformation and put its expertise in the spotlight. As experts in Microsoft native solutions for professional services and project-based business, sa.global continued to work with Mercer-MacKay to create content and campaigns tailored to specific buyers, business functions, and industries. Our knowledge of the Microsoft technology stack, storytelling expertise, industry-specific research, and campaign capabilities were well-suited for sa.global’s needs.
“As a highly specialized ISV for MES (Manufacturing Execution Systems), we needed additional marketing support to amplify reach with existing customers, prospects, and within our AWS partnership. Mercer-MacKay seamlessly integrated as a high-performing extension of our team, filling crucial skills gaps within our budget. Their expertise accelerated outputs, tripling our efforts to raise awareness, generate demand, and build opportunity pipeline. They’re an indispensable partner in our success story.”
Wellington Giolo
VP, Business Development & Strategic Alliances
“I couldn’t believe how fast our teams were able to produce incredible product marketing assets in only a few hours (instead of a few weeks) using the daXai templates and storytelling process.”
Keith Fuqua
Director of Product Management

Product marketers want to become better storytellers. Our storytelling workshop guides participants through the “hero’s journey” framework using practical and tailored exercises to show how to effectively incorporate it into their narratives. Trusted and used by leading tech firms, here’s what a few participants have said in post-workshop surveys:

“The hero was not who I expected it to be. It really changed how I think about our product content. Overall, I learned a lot about how to use storytelling to capture our audience.”

“Doing a group exercise using our own product was incredibly helpful. It made it real and much easier to apply afterwards.”

Where we’ve been recognized

Our passion is fueled by our work. We’re grateful to be recognized among our peers.

Top 10 Women in Cloud
Entrepreneurs →

CDN Women in the Channel

IT Business Mentor of the
Year→

WIT Network Mentor
of the Year→

1“I couldn’t believe how fast our teams were able to produce incredible product marketing assets in only a few hours (instead of a few weeks) using the daXai templates and storytelling process.” – Keith Fuqua, 42Q
2“Working with Mercer-MacKay on deal acceleration we expected to book 5 meetings a month, we booked on average 10+ meetings per month.” – Megan Arnold, NetApp

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