WE HELP TECHNOLOGY COMPANIES MAKE MORE NOISE.
Your company is full of tech geniuses doing innovative things – changing how the world works, lives and plays. Engineering complex solutions isn’t your problem – marketing what you do is. You need to capture the attention and imagination of your ideal customer. That’s where we come in. We get tech. We get you.
Let’s see what we can do together.

Microsoft Partner of THE Year Awards season is here
Sorry, we are at capacity and cannot take on any more 2022 award submissions! But you can still use daXai to collect your award story information.


CONTENT
Rise above the noise and develop your thought leadership platform through multi-media content that motivates your audience at every stage of the buyer’s journey.

CAMPAIGNS
Reach new markets and prospects with targeted campaigns that use a test-and-learn approach and establish an always-on thought-leadership strategy.

SOCIAL
Get noticed, build a following, nurture relationships and increase your influence with a unique thought-leadership approach for executives.

Our products and solutions are evolving at an accelerated pace. Attracting the right net-new buyers or appealing to existing customers means we have to be forward-thinking with our content to capture the imagination and vision of prospects. Mercer-MacKay knows how to generate thought leadership marketing assets without a lot of hand-holding. They understand how to implement campaigns that reflect buying cycles; and their metrics and reporting deliver the insights we need to make better decisions. They have become a key part of our team.
Adam Carroll, Senior Product Marketing Manager, NetApp





WE USE CREATIVE APTITUDES ACROSS MULTIPLE SPECIALTIES
THOUGHT LEADERSHIP
Ditch the marketing fluff and delve into true thought leadership assets that your customers can relate to.
DEMAND GENERATION
Build your thought leadership platform and connect with your ideal audience through demand generation campaigns that deliver results that matter.

EXECUTIVE BRANDING
Establish and grow your executive team’s online persona and presence, enabling them to build relationships with a targeted audience.

SALES AND PARTNER ENABLEMENT
Enable your channel with the right assets, programs and events.
DIGITAL EVENTS
Produce engaging and interactive digital experiences; run webinars, VIP roundtables or even fully digital events.
EXTEND YOUR TEAM
Amplify your internal resources and extend your reach and capabilities with an outsourced full-service partner that specializes in marketing for technology companies.

GET TO KNOW US BETTER
Mercer-MacKay Digital Storytelling is an agency that specializes in B2B marketing for technology companies, especially Microsoft Partners. From our marketing-as-a-service (MaaS) platform through to our full-service capabilities, we can meet your needs and your budget. We are recognized by Forrester as one of the best marketing companies for the channel.
OUR BEST THOUGHTS SHARED HERE
Social selling on LinkedIn part two: Get & gr...
This is the second in a three-part series about social selling on LinkedIn. The first article focused on how ISVs can use LinkedIn more effectively for social selling and how to set your team up for success. Part two discusses engagement best practices and how to maintain and grow your social program, converting more connections […]
Social selling on LinkedIn part one: Set your team...
This is the first in a three-part series about social selling on LinkedIn. The first article focuses on how ISVs can use LinkedIn more effectively for social selling and how to set your team up for success. Part two will discuss engagement best practices and how to maintain and grow your social program and convert […]
Make your marketing matter more: Increase your ind...
To sell more, you need to dominate mindshare and build loyalty with customers and partners (we’ve talked about this before). A meaningful way to do that is through thought leadership assets, establishing your team as trusted advisors in social channels and online communities, or through targeted communications that are valuable to your audience. Increase your […]
5 Ways ISVs Can Get Attention and More Market Shar...
I’ve watched the partner ecosystem expand over my career, from a relatively small collection of Independent Software Vendors (ISVs) to more than 600,000 partners and at least 9,000 large ISVs who sell through the channel.1 While branded swag such as USBs and t-shirts will grab some initial attention from channel partners at a conference, they […]
Beating the Channel Partner Blues – How ISVs Can G...
Top Five Marketing Challenges Independent Software Vendors Face Selling Through the Channel Whether you’re a behemoth independent software vendor or a small start-up, you face the same marketing challenges in the channel The art of selling through the channel is changing. There is a decline in traditional resale-style partners as more non-transacting partners enter the […]
INSIGHTS TO YOUR INBOX
More marketing best practices and thought leadership advice, direct to your inbox.

LET'S CHAT
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MEET YOUR MODERN MARKETING MENTOR
daXai (ˈdak-sē), our MaaS solution, is designed to help tech marketers easily and effectively create, launch and measure their own marketing activities. Get the methods, tools, templates and expertise to create thought leadership content, build campaigns, measure success and confidently master the customer buying journey.
Make the shift to thought leadership and storytelling to better engage your audience.
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