Technology companies need great storytellers.
With thousands of marketing messages being received on a daily basis, it’s a noisy world. Stories are one of the most powerful ways that people learn – and it has been that way since the beginning of time. If you tell your story well you will educate your audience. Some of those readers have the potential to become customers.
Get Above the Noise with Mercer-MacKay
Digital Storytelling
Deliver your message and brand in a compelling and unique manner through storytelling techniques. We help you engage, educate, and inspire your readers with tales – and they want to be part of the story.
Content Marketing
From strategy to execution, we work with you to discover your story and the types of content relevant and valuable to both your readers and your marketing objectives.
Content Writing
Our writers are story tellers, passionate about creating content that takes the reader on a journey. Website copy, blogs, case studies, newsletters, and more – we tell your story to reach your audience and goals.
Social Media
Once stories are created they need to be told. We broadcast your story through various social media channels, managing, monitoring, and reporting on growth and results for ROI.
Visual Design
A picture is worth a thousand words. Because people are visual learners, images can have a greater impact than any other form of communication. Our graphic designers create vivid images to tell your story with greater impact.
Video
Capture the attention of your audience with video content. We showcase the people behind the story through video, using their own words, highlighting the individuals your customers want to connect with.
Personal Branding
People still buy from people. We work with executives to build their online persona and presence, enhancing the personal touch that companies continue to strive to achieve.
Training & Coaching
Learn the Mercer-MacKay digital storytelling secrets and apply them within your own company. We provide training and coaching for technology companies to help their employees tell their company’s story well.
Channel / Alliance Development
In partnership with The Kreklow Group, Sharp Perspective, and Devreve, we help accelerate organizations into the Microsoft Partner Program and channel ecosystem through a proven framework which provides alignment to Microsoft and channel initiatives.
“It’s not about finding someone to write. It’s finding someone with the content expertise and experience in the technology industry. Gail and her team combine these two things in a business language that is readable and put together into a beautiful story.”
Maria Osipova, Director of Marketing, MediaValet
Read the Case Study Here
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