A Beginner's Guide to Writing an eBook

Discover how an eBook can build your platform and get you leads. Jumpstart the process with the Mercer-MacKay eBook formula that will help you write with ease.

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Content Marketing in a Box

Launch a content marketing campaign in 60 days! Start driving new leads to fill your pipeline.
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It's a noisy world; is anyone listening?

You have an amazing story to tell. Are you telling it well?
Let us help you tell your story

Digital Storytelling For Technology Companies

Mercer-MacKay has been helping technology companies, like yours, become great storytellers
Learn more about the course
Technology companies need great storytellers.
With thousands of marketing messages being received on a daily basis, it’s a noisy world. Stories are one of the most powerful ways that people learn – and it has been that way since the beginning of time. If you tell your story well you will educate your audience. Some of those readers have the potential to become customers.
Get Above the Noise with Mercer-MacKay

Digital Storytelling

Deliver your message and brand in a compelling and unique manner through storytelling techniques. We help you engage, educate, and inspire your readers with tales – and they want to be part of the story.

Content Marketing

From strategy to execution, we work with you to discover your story and the types of content relevant and valuable to both your readers and your marketing objectives.
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Content Writing

Our writers are story tellers, passionate about creating content that takes the reader on a journey. Website copy, blogs, case studies, newsletters, and more – we tell your story to reach your audience and goals.

Social Media

Once stories are created they need to be told. We broadcast your story through various social media channels, managing, monitoring, and reporting on growth and results for ROI.

Visual Design

A picture is worth a thousand words. Because people are visual learners, images can have a greater impact than any other form of communication. Our graphic designers create vivid images to tell your story with greater impact.

Video

Capture the attention of your audience with video content. We showcase the people behind the story through video, using their own words, highlighting the individuals your customers want to connect with.

Personal Branding

People still buy from people. We work with executives to build their online persona and presence, enhancing the personal touch that companies continue to strive to achieve.

Training & Coaching

Learn the Mercer-MacKay digital storytelling secrets and apply them within your own company. We provide training and coaching for technology companies to help their employees tell their company’s story well.

Channel / Alliance Development

In partnership with The Kreklow Group, Sharp Perspective, and Devreve, we help accelerate organizations into the Microsoft Partner Program and channel ecosystem through a proven framework which provides alignment to Microsoft and channel initiatives.

“It’s not about finding someone to write. It’s finding someone with the content expertise and experience in the technology industry. Gail and her team combine these two things in a business language that is readable and put together into a beautiful story.”

Maria Osipova, Director of Marketing, MediaValet

Read the Case Study Here

“Mercer-MacKay understands our value proposition and helps us tell our story well. With Gail’s guidance we have won more awards than any other Canadian Microsoft Partner. We rely on her team for case studies, award submissions, blogs, and other digital content – Mercer-MacKay is a critical contributor to our success.”

Susie Ibbotson, VP Marketing, Navantis

Navantis, Mercer-MacKay client & Microsoft Country Partner of the Year 2012

“Thanks to Mercer-MacKay we have a wall of awards that speak to just how well Systemgroup is able to deliver Microsoft solutions.”

Ken Ryder, President, Systemgroup

Systemgroup, Mercer-MacKay client & Microsoft Partner of the Year 2013

“Microsoft recommended Mercer-MacKay and we never looked back. Gail works with us to find our story and then helps us tell it in a way that is compelling and relevant to our audience.”

Steve Noel, President, Cloud-IT

Cloud-IT, Mercer-MacKay client & Microsoft Country Partner of the Year 2014

“It’s not about finding someone to write. It’s finding someone with the content expertise and experience in the technology industry. Gail and her team combine these two things in a business language that is readable and put together into a beautiful story.”

Maria Osipova, Director of Marketing, MediaValet

Read the Case Study Here

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