AI-assisted, human-led storytelling for tech brands
In a world shaped by AI, tech brands need human judgment to guide what gets said and why it matters. We believe B2B marketing should lead with story, where words, visuals, data, and AI work together—guided by human insight—to differentiate, engage, and capture imagination.
Across customer, partner, and internal programs, we help tech brands amplify impact, communicate value, and drive momentum through story-led thought leadership and programmatic execution.
Our products and solutions are evolving at an accelerated pace. Attracting the right net-new buyers or appealing to existing customers means we have to be forward-thinking with our content to capture the imagination and vision of prospects. Mercer-MacKay knows how to generate thought leadership marketing assets without a lot of handholding. They understand how to implement campaigns that reflect buying cycles; and their metrics and reporting deliver the insights we need to make better decisions. They have become a key part of our team.
Adam Carroll
Senior Product Marketing Manager, NetApp
We have worked with Mercer-MacKay for a number of years to help extend our bench. In particular, we rely on them annually to help us craft our Microsoft award submissions. This year we were delighted to participate with Mercer, NetApp, and Microsoft to create a unique, fun, and educative video, featuring comic legend Colin Mochrie, to tell our stories of sustainability built on Azure. It is a true collaboration with Mercer. Their creativity, storytelling and deep understanding of technology make them a great agency partner for us.
John Dathan
Vice President & General Manager, Insight Canada
With Mercer-MacKay, we are able to produce creative marketing assets that deliver our unique messaging faster than before. Their deep roots in technology, knowledge of our business, and relationships with our strategic partners help us speed our Go-To-Market motions around our partner-led services built on Tanium. They are a great team to work with.
Rich Brown
Director, Global Partner Marketing, Tanium
I’ve worked with Mercer-MacKay for years, both with small and large F500 companies. I’ve found them to be a high-value creative agency that understands both technology concepts and the art of storytelling – and more so the magic of how to bring these together. Tech savvy and with a fixed-price approach to projects saves us time and money. We have worked with them for asset and campaign creation, customer case studies, social media, animation, and full global campaigns including customer call downs and appointment setting. In all of these, they have been a true partner and I’m delighted to endorse them.
Chuck Foley
Senior Director, NetApp Product Marketing
I have personally worked with Mercer-MacKay for more than 10 years. They are creative, collaborative and help us bring our messaging to life with customer stories, blog posts, social media, newsletters, award submissions and more. We trust their team because they get us and they get tech. Whenever we need marketing support, my first call is always to Gail.
Susie Ibbotson
Senior Director, Marketing & Communications, Slalom
Expertise
Our capabilities
Elevating your unique value and simplifying the complex to build trust across the buyer’s journey is our bread and butter. We use our collective creativity, integrated capabilities, and leadership in the Microsoft and partner ecosystem to make it happen.
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