Mercer Mackay Solutions - Digital Storytelling

A Beginner's Guide to Writing an eBook

Discover how an eBook can build your platform and get you leads. Jumpstart the process with the Mercer-MacKay eBook formula that will help you write with ease.

Get My Free Copy

Content Marketing in a Box

Launch a content marketing campaign in 60 days! Start driving new leads to fill your pipeline.

Check Out the Program

It's a noisy world; is anyone listening?

You have an amazing story to tell. Are you telling it well?

Let us help you tell your story

Digital Storytelling For Technology Companies

Mercer-MacKay has been helping technology companies, like yours, become great storytellers

Learn more about the course

Technology companies need great storytellers.

With thousands of marketing messages being received on a daily basis, it’s a noisy world. Stories are one of the most powerful ways that people learn – and it has been that way since the beginning of time. If you tell your story well you will educate your audience. Some of those readers have the potential to become customers.

Get Above the Noise with Mercer-MacKay



Digital Storytelling

Deliver your message and brand in a compelling and unique manner through storytelling techniques. We help you engage, educate, and inspire your readers with tales – and they want to be part of the story.



Content Marketing

From strategy to execution, we work with you to discover your story and the types of content relevant and valuable to both your readers and your marketing objectives.

Content Writing

Our writers are story tellers, passionate about creating content that takes the reader on a journey. Website copy, blogs, case studies, newsletters, and more – we tell your story to reach your audience and goals.



Social Media

Once stories are created they need to be told. We broadcast your story through various social media channels, managing, monitoring, and reporting on growth and results for ROI.



Visual Design

A picture is worth a thousand words. Because people are visual learners, images can have a greater impact than any other form of communication. Our graphic designers create vivid images to tell your story with greater impact.



Video

Capture the attention of your audience with video content. We showcase the people behind the story through video, using their own words, highlighting the individuals your customers want to connect with.



Personal Branding

People still buy from people. We work with executives to build their online persona and presence, enhancing the personal touch that companies continue to strive to achieve.



Training & Coaching

Learn the Mercer-MacKay digital storytelling secrets and apply them within your own company. We provide training and coaching for technology companies to help their employees tell their company’s story well.



Channel / Alliance Development

In partnership with The Kreklow Group, Sharp Perspective, and Devreve, we help accelerate organizations into the Microsoft Partner Program and channel ecosystem through a proven framework which provides alignment to Microsoft and channel initiatives.

“It’s not about finding someone to write. It’s finding someone with the content expertise and experience in the technology industry. Gail and her team combine these two things in a business language that is readable and put together into a beautiful story.”

Maria Osipova, Director of Marketing, MediaValet

Read the Case Study Here

“Mercer-MacKay understands our value proposition and helps us tell our story well. With Gail’s guidance we have won more awards than any other Canadian Microsoft Partner. We rely on her team for case studies, award submissions, blogs, and other digital content – Mercer-MacKay is a critical contributor to our success.”

Susie Ibbotson, VP Marketing, Navantis

Navantis, Mercer-MacKay client & Microsoft Country Partner of the Year 2012

“Thanks to Mercer-MacKay we have a wall of awards that speak to just how well Systemgroup is able to deliver Microsoft solutions.”

Ken Ryder, President, Systemgroup

Systemgroup, Mercer-MacKay client & Microsoft Partner of the Year 2013

“Microsoft recommended Mercer-MacKay and we never looked back. Gail works with us to find our story and then helps us tell it in a way that is compelling and relevant to our audience.”

Steve Noel, President, Cloud-IT

Cloud-IT, Mercer-MacKay client & Microsoft Country Partner of the Year 2014

Maria Osipova, Director of Marketing, MediaValet

Read the Case Study Here

The Latest Stories

[Client Story] How a Microsoft Inspire Award Helped a Small IT Consulting Business Grow by 100%

Q&A with Tobias Maier, CEO of ML!PA, 2017 Microsoft IoT Partner of the Year Awards Finalist Becoming a winner or a finalist in the global Microsoft Partner of the Year Awards (Inspire) can gain you credibility that has the potential to double your...

Client Story: IT’S NOT JUST THE MEDIUM – IT’S THE MESSAGE. How Digital Storytelling Answered the SOS Call

Realizing that they had neither the time nor the expertise to effectively get their message into the marketplace, Software Optimisation Services made a decision to hire professional storytellers who could help them rise above the noise and be...

[Guest Blog] Spruce Up Your Marketing Strategy with Evergreen Content

I have to admit, the top thing I have learned about content marketing came out of my own vanity. For as many years that I have been writing, I still find it exhilarating to see my work published, whether it be a drip e-mail campaign, thought leadership...

[Guest Blog] How This Top Content Marketing Lesson from 2017 Paved the Way for a More Effective Strategy in 2018 (And the Three Steps to Get There)

“Good content isn’t enough anymore; it has to be remarkably great.” - Merrie Beth Salazar, Senior Director of Marketing Strategy at Cox Media The reason I love this quote is that it illustrates the biggest lesson that I learned in 2017 as a B2B content...

Client Story: Collaboration and Blue-Sky Thinking Drive Highest-Performing FlexPod Social Media Campaign for NetApp & Cisco

Creating a buzz requires a digital-first, leading-edge social strategy that uses the right content and the right channels to connect with an audience and amplify the message. To increase FlexPod’s digital presence and engage with its technical audience,...

[Guest Blog] The Most Important Content Marketing Lesson I Learned This Year

There’s something uplifting about sharing information which resonates with your audience. Like that time you led a talk with your team about an issue they were grappling with, and you could see the level of engagement ramp up and the light bulbs go on above their...