by Caitlin Toonders | Content Marketing
Content marketing is a big part of B2B marketing strategy as a whole. And a content calendar is an essential tool in an effective content strategy. There are huge advantages when you take the time to build out a content calendar: It’s documented You can expand your... by Gail Mercer-MacKay | Content Marketing, Storytelling
Case studies remain one of the top B2B content marketing tactics. In fact, CMI research shows that 82 percent of B2B organizations are using case studies as part of their content marketing strategy, with 65 percent rating case studies as an effective form of content.... by Gail Mercer-MacKay | Content Marketing, Our Writer's Advice
We asked our writers for their take on why technology companies need to master content marketing. We’ll be sharing their blog posting in a series called “Our Writer’s Advice.” Here is Robin Halcomb’s perspective: Driving Technology Sales Forward With Content Marketing... by Chris Henry | Content Marketing, Our Writer's Advice
We asked our writers for their take on why technology companies need to master content marketing. We’ll be sharing their blog posting in a series called “Our Writer’s Advice.” Here is Chris Henry’s perspective: How Content Marketing Propels Success Rapid change is... by Gail Mercer-MacKay | Content Marketing
It’s a new year. There is no better time to start creating ongoing, successful habits for creating content. Whether your goal is to publish more or the same amount of content, the challenges of planning and publishing your content can be solved with a content... by Gail Mercer-MacKay | Content Marketing
We all want to cross the finish line – the sooner, the better. But, like most things in life, we need patience, perseverance, and a promise to reach our goals. It’s one of the reasons I believe content marketing must be treated like a marathon; too often we’re looking...