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Want to build a digital connection? Try humor

Want to build a digital connection? Try humor

by Gail Mercer-MacKay | B2B marketing, Client story, Creativity

As a marketing firm for tech companies, the question all my clients ask is, “how can we find more leads, identify more opportunities and build new business relationships?” While there are a few answers to that question, the lowest common denominator and simplest...
[Client Story] How a Microsoft Inspire Award Helped a Small IT Consulting Business Grow by 100%

[Client Story] How a Microsoft Inspire Award Helped a Small IT Consulting Business Grow by 100%

by Mercer-MacKay team | Client story, Microsoft Awards

Q&A with Tobias Maier, CEO of ML!PA, 2017 Microsoft IoT Partner of the Year Awards Finalist Becoming a winner or a finalist in the global Microsoft Partner of the Year Awards (Inspire) can gain you credibility that has the potential to double your business. Sound...
[Client Story] IT’S NOT JUST THE MEDIUM – IT’S THE MESSAGE. How Digital Storytelling Answered the SOS Call

[Client Story] IT’S NOT JUST THE MEDIUM – IT’S THE MESSAGE. How Digital Storytelling Answered the SOS Call

by Mercer-MacKay team | Client story, Microsoft Awards

Realizing that they had neither the time nor the expertise to effectively get their message into the marketplace, Software Optimisation Services made a decision to hire professional storytellers who could help them rise above the noise and be heard.   About the...
[Client Story] Collaboration and Blue-Sky Thinking Drive Highest-Performing FlexPod Social Media Campaign for NetApp & Cisco

[Client Story] Collaboration and Blue-Sky Thinking Drive Highest-Performing FlexPod Social Media Campaign for NetApp & Cisco

by Mercer-MacKay team | Client story, Social Media Marketing

Creating a buzz requires a digital-first, leading-edge social strategy that uses the right content and the right channels to connect with an audience and amplify the message. To increase FlexPod’s digital presence and engage with its technical audience, NetApp and...
[Client Story] From Zero to One-Quarter Million Dollars of Managed Services Pipeline in 8 Weeks

[Client Story] From Zero to One-Quarter Million Dollars of Managed Services Pipeline in 8 Weeks

by Mercer-MacKay team | Client story, Content

“We could never have done this without this Microsoft program and the resources from Mercer-MacKay Solutions. Experts walked us through the entire process so we learned as we created. Then they stepped in to help where we lacked the capabilities...
[Client Story] MediaValet turns to Mercer-MacKay for Content to Generate Leads

[Client Story] MediaValet turns to Mercer-MacKay for Content to Generate Leads

by Mercer-MacKay team | Client story, Content

When you are an award-winning Microsoft ISV at the forefront of the emerging cloud-based digital asset management industry, you know you have a solution that organizations need. But cutting through the noise on the internet to find qualified leads requires a solid...

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A marketing partner for tech brands who want to educate, engage, influence, and build connections more effectively with story-led content, campaigns, and programs.

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