by Caitlin Toonders | AI in marketing, Content marketing, Creativity
Are creativity and GenAI at odds? More and more marketers are integrating GenAI into their content creation practices with varying levels of success. GenAI has presented entirely new capabilities for marketers – the ability to take data and create something new – for... 
by Gail Mercer-MacKay | B2B marketing, Client story, Creativity
As a marketing firm for tech companies, the question all my clients ask is, “how can we find more leads, identify more opportunities and build new business relationships?” While there are a few answers to that question, the lowest common denominator and simplest... 
by Gail Mercer-MacKay | Creativity, Storytelling
The hero’s journey and the fairy tale framework are known strategies for writing compelling books; but for IT companies trying to develop thought leadership assets that might attract the attention of a C-Level or line-of-business leader, how can you use this framework... 
by Gail Mercer-MacKay | Creativity, Storytelling
We’re all looking for that “Aha!” moment; that spark of genius that presents itself as an original, creative solution to a problem. Great ideas: how do we get them and where can we find more? Many of us turn to brainstorming for inspiration. Where did this concept of... 
by Gail Mercer-MacKay | Creativity, Storytelling
When I told my mother that I wanted to be a writer, she advised me to “get a real job.” “Writing,” she warned, “will never take you anywhere.” My mother was wrong. We are living in a digital age and writing plays an important role in our ability to communicate.... 
by Gail Mercer-MacKay | Creativity, Storytelling
“In order to be open to creativity, one must have the capacity for the constructive use for solitude. One must overcome the fear of being alone.” – Rollo May Most of us are terrified of silence. We avoid it often and we avoid it well. But the irony is that quiet...
