by Gail Mercer-MacKay | B2B marketing, Client story, Creativity
As a marketing firm for tech companies, the question all my clients ask is, “how can we find more leads, identify more opportunities and build new business relationships?” While there are a few answers to that question, the lowest common denominator and simplest... 
by Mercer-MacKay team | Announcement, B2B marketing
Channel technology companies need to adapt to the convergence of PR, marketing and advertising activities as part of their overall marketing strategy. In today’s dynamically changing digital landscape, one thing is for sure: technology companies need to adapt their... 
by Gail Mercer-MacKay | B2B marketing, Thought Leadership
If I told you that there was a marketing technique that had the power to convert 40% of your content readers into leads, would you use it? (That’s a rhetorical question – of course you would.) The good news is that this technique already exists, and it’s called... 
by Gail Mercer-MacKay | B2B marketing, Thought Leadership
Holding Tight to Your Knowledge Many years ago when I was selling technology solutions for a very successful systems integration (SI) firm, we were really careful about protecting our “secret sauce”. We held tight to our knowledge and made our customers sign NDA’s...
