by Gail Mercer-MacKay | B2B marketing, Client story, Creativity
As a marketing firm for tech companies, the question all my clients ask is, “how can we find more leads, identify more opportunities and build new business relationships?” While there are a few answers to that question, the lowest common denominator and simplest... 
by Gail Mercer-MacKay | Lead Generation
Content marketing has become the backbone of the sales process. And for good reason. The average B2B buyer consumes 13 pieces of branded content per month before deciding on a purchase.¹ Producing the right content marketing assets has never been more influential on... 
by Gail Mercer-MacKay | Microsoft Awards, Microsoft Partners
Building a Microsoft award submission is a big investment of your time and energy. You, along with more than 3,000 other Microsoft partners, are submitting some of your best work for judgement. You may or may not be selected as one of the finalists – there are usually... 
by Gail Mercer-MacKay | Content marketing, Storytelling
Case studies remain one of the top B2B content marketing tactics. In fact, CMI research shows that 82 percent of B2B organizations are using case studies as part of their content marketing strategy, with 65 percent rating case studies as an effective form of content.... 
by Gail Mercer-MacKay | Personal Branding, Social Media Marketing, Social Selling
What Is the Difference Between Social Selling and Personal Branding? Social selling and personal branding are terms that are often used interchangeably.1 Are these buzzwords that ultimately mean the same thing? Let’s take a closer look at the ways in which...
