by Gail Mercer-MacKay | Content marketing, Storytelling
Case studies remain one of the top B2B content marketing tactics. In fact, CMI research shows that 82 percent of B2B organizations are using case studies as part of their content marketing strategy, with 65 percent rating case studies as an effective form of content.... 
by Gail Mercer-MacKay | Personal Branding, Social Media Marketing, Social Selling
What Is the Difference Between Social Selling and Personal Branding? Social selling and personal branding are terms that are often used interchangeably.1 Are these buzzwords that ultimately mean the same thing? Let’s take a closer look at the ways in which... 
by Gail Mercer-MacKay | Microsoft Awards, Microsoft Partners
Anytime is the best time to start writing your awards submissions The competition is fierce, so you must be prepared Are you a Microsoft Partner with an award-winning story to tell? If you are, you might already know that you can use the Mercer-MacKay Awards Planning... 
by Gail Mercer-MacKay | Lead Generation, Microsoft Partners
When you invest in digital marketing, you’ll want to know the ROI to determine if your investment was a sound one. It used to be simple. Go to a trade show. Scan 500 people at your booth and follow up over the next 12 months to see how many of them turned into... 
by Gail Mercer-MacKay | B2B marketing, Thought Leadership
If I told you that there was a marketing technique that had the power to convert 40% of your content readers into leads, would you use it? (That’s a rhetorical question – of course you would.) The good news is that this technique already exists, and it’s called...
