by Mercer-MacKay team | Storytelling
From Star Wars to Indiana Jones to Harry Potter – a great story is great business. Take an average character, send him on a quest, throw trials and tribulations in his path, have him slay the dragon and marry the girl. The stuff of legends is the stuff of great... 
by Gail Mercer-MacKay | Creativity, Storytelling
“In order to be open to creativity, one must have the capacity for the constructive use for solitude. One must overcome the fear of being alone.” – Rollo May Most of us are terrified of silence. We avoid it often and we avoid it well. But the irony is that quiet... 
by Gail Mercer-MacKay | Blogging, Storytelling
When I work with clients to help them develop a strategy for blogging, typically they are first concerned about voice and tone, followed by a worry that they have nothing to say. The question I often hear is, “What should I blog about?” Producing thoughtful blogs that... 
by Gail Mercer-MacKay | Blogging
“I went to Second City, where you learned to make the other actor look good so you looked good and National Lampoon, where you had to create everything out of nothing, and SNL, where you couldn’t make any mistakes, and you learned what collaboration was.” Bill Murray... 
by Gail Mercer-MacKay | Blogging
Why more and more executives are turning to ghost bloggers to help them establish voice, authority and industry leadership. If hiring your own “ghost” sounds appealing, check out these do’s and don’ts to help you and your writer succeed. I hate to be the one to burst... 
by Gail Mercer-MacKay | Blogging
When I approach new clients about blogs, they’re often skeptical. This is especially true for technology clients. After all, these articles represent more work for them (or more costs, if they’re out-sourcing to a specialist), aren’t as flashy as traditional ads, and... 
by Lois Gordon | Blogging, Content marketing, Writing
In this blog posting, Lois Gordon discusses why her background and education as an accomplished fiction writer makes her the ideal candidate to help Mercer-MacKay clients tell their stories in compelling ways. When Gail first approached me about taking on some writing...
