by Gail Mercer-MacKay | Content, Digital marketing
EBooks have proven to be a lucrative lead generation strategy for B2B organizations. As gated content, an eBook can be a valuable resource for those opting in, and work effectively to both grow your sales funnel and support your customers at multiple stages in the... 
by Gail Mercer-MacKay | Personal Branding, Social Media Marketing
We have one shot to make a good first impression. On a daily basis we make quick judgments about others and the images we see. It’s no different for our online social profiles. Others who view our profiles decide the type of person they think we are. You will want to... 
by Mercer-MacKay team | Content
Businesses today are searching for meaningful ways to connect with customers. People are weary of “hard sell” tactics and wary of what they perceive as sales pitches. So, how do businesses bridge the gap between the products and services they offer and the barrier... 
by Gail Mercer-MacKay | Personal Branding, Social Media Marketing
In this digital world, you cannot afford to ignore your online self. Your career and your reputation mean everything to you. But if you are like many busy executives, you spend more time doing the things that make you great than telling others why they should work... 
by Gail Mercer-MacKay | Blogging, Content marketing
Your blog is an essential sales tool. But, are you treating it like one? The truth of the matter is: By providing valuable content, your blog creates an audience. And, having this audience gives you the opportunity to advertise! Ask yourself: What do you want the... 
by Caitlin Toonders | Blogging
Blogging. It is no longer an option for your business, but a must-have and must-do. A blog has become the pillar of a business’s brand and a communication tool published through an effective technology – the internet. For B2B marketers, those that use blogs receive... 
by Gail Mercer-MacKay | Creativity, Storytelling
When I told my mother that I wanted to be a writer, she advised me to “get a real job.” “Writing,” she warned, “will never take you anywhere.” My mother was wrong. We are living in a digital age and writing plays an important role in our ability to communicate....
