by Gail Mercer-MacKay | Social Media Marketing
An effective content marketing program is a top priority for B2B organizations. To reach this goal, implementing a solid social media strategy to support all content marketing activities is crucial to a company’s success. In a survey of B2B marketers, LinkedIn,... 
by Gail Mercer-MacKay | Personal Branding, Social Media Marketing
Connecting with others has never been easier. For business executives, LinkedIn is an essential personal branding and social selling tool that enables connections with others on a professional level. By paying attention to and optimizing your LinkedIn profile, you... 
by Gail Mercer-MacKay | Email marketing
An e-newsletter is one of the most effective ways to share content, connect with customers and engage with new leads. The challenge is in compelling your subscribers open, read and take action. Their inboxes are being flooded with emails, but you can get above the... 
by Gail Mercer-MacKay | B2B marketing, Thought Leadership
Holding Tight to Your Knowledge Many years ago when I was selling technology solutions for a very successful systems integration (SI) firm, we were really careful about protecting our “secret sauce”. We held tight to our knowledge and made our customers sign NDA’s... 
by Gail Mercer-MacKay | Blogging
Whether you’re a seasoned blogger or a beginner, it is easy to fall into blogging pitfalls. These pitfalls impede your ability to see the results you want. If your blog isn’t the success you hoped it would be, maybe you have fallen into one of these blogging mistakes:... 
by Gail Mercer-MacKay | Blogging
Make the old new again by repurposing blog content. It’s a great way to save time and increase the longevity of your work for new audiences. Keep in mind, though, that not all blog content is worthy of repurposing. The content must be timeless or at least worthy of... 
by Gail Mercer-MacKay | Content, Digital marketing
EBooks have proven to be a lucrative lead generation strategy for B2B organizations. As gated content, an eBook can be a valuable resource for those opting in, and work effectively to both grow your sales funnel and support your customers at multiple stages in the...
