by Gail Mercer-MacKay | Creativity, Storytelling
The hero’s journey and the fairy tale framework are known strategies for writing compelling books; but for IT companies trying to develop thought leadership assets that might attract the attention of a C-Level or line-of-business leader, how can you use this framework... 
by Gail Mercer-MacKay | Email marketing
“It is better to have 100 raving fans on your list than 10,000 ‘we don’t really care about your company’ email addresses.” Your email list. It is still one of the best strategies for connecting and communicating with your customers and... 
by Gail Mercer-MacKay | Content
A picture is worth a thousand words. The meaning behind this expression was the notion that images can convey a subject’s meaning far more effectively than a written description can. This is backed by research. We are visual creatures, able to understand images... ![[Client Story] From Zero to One-Quarter Million Dollars of Managed Services Pipeline in 8 Weeks](https://mercermackay.wpenginepowered.com/wp-content/uploads/2017/04/39-Client-Story-From-Zero-to-One-Quarter-Million-Dollars-1080x476.jpg)
by Mercer-MacKay team | Client story, Content
“We could never have done this without this Microsoft program and the resources from Mercer-MacKay Solutions. Experts walked us through the entire process so we learned as we created. Then they stepped in to help where we lacked the capabilities... ![[Our Writer’s Advice] Driving Technology Sales Forward With Content Marketing](https://mercermackay.wpenginepowered.com/wp-content/uploads/2017/03/Our-Writers-Advice-Driving-Technology-Sales-1080x675.jpg)
by Gail Mercer-MacKay | Content marketing, Our Writer's Advice
We asked our writers for their take on why technology companies need to master content marketing. We’ll be sharing their blog posting in a series called “Our Writer’s Advice.” Here is Robin Halcomb’s perspective: Driving Technology Sales Forward With Content Marketing... ![[Our Writer’s Advice] How Content Marketing Propels Success](https://mercermackay.wpenginepowered.com/wp-content/uploads/2021/07/Our-Writers-Advice-How-Content-Marketing-Propels-Success.jpg)
by Chris Henry | Content marketing, Our Writer's Advice
We asked our writers for their take on why technology companies need to master content marketing. We’ll be sharing their blog posting in a series called “Our Writer’s Advice.” Here is Chris Henry’s perspective: How Content Marketing Propels Success Rapid change is... 
by Caitlin Toonders | Microsoft Awards, Microsoft Partners
Winning a Microsoft award or becoming a finalist raises your profile in the eyes of Microsoft, your peers and potential customers. However, it’s not easy to win. Judges carefully scrutinize every submission to find those award-worthy stories. There are a few things...
