by Gail Mercer-MacKay | Blogging, Storytelling
When I work with clients to help them develop a strategy for blogging, typically they are first concerned about voice and tone, followed by a worry that they have nothing to say. The question I often hear is, “What should I blog about?” Producing thoughtful blogs that...
by Gail Mercer-MacKay | Microsoft Awards, Storytelling
Winning a business award, being recognized by your peers for innovation and hard work is not simply satisfying, it is another way to raise your business profile in today’s noisy world. For many organizations, award submissions are planned annually and are included as...