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Art and algorithm: Are creativity and GenAI at odds or a harmonious duo?

Art and algorithm: Are creativity and GenAI at odds or a harmonious duo?

by Caitlin Toonders | AI in marketing, Content marketing, Creativity

Are creativity and GenAI at odds?  More and more marketers are integrating GenAI into their content creation practices with varying levels of success. GenAI has presented entirely new capabilities for marketers – the ability to take data and create something new – for...
Managed Marketing Content Services: A game changer for technology firms

Managed Marketing Content Services: A game changer for technology firms

by Gail Mercer-MacKay | B2B marketing, Content marketing, Managed services

Managed Marketing Content Services: A game changer for technology firms As someone deeply involved in the technology sector, I’ve experienced first-hand the rapid pace at which we must operate. To survive in this industry, you need to be prepared to lead with...
The value of strategy to content marketing

The value of strategy to content marketing

by Kate Merza | Content marketing, Content strategy

The value of strategy to content marketing Content marketing is a powerful tactic to engage audiences, build awareness, drive demand. However, without a well-defined strategy, even the most creative content can fall flat. According to the Content Marketing Institute,...
5 Steps to Build Your Content Calendar

5 Steps to Build Your Content Calendar

by Caitlin Toonders | Content marketing

Content marketing is a big part of B2B marketing strategy as a whole. And a content calendar is an essential tool in an effective content strategy. There are huge advantages when you take the time to build out a content calendar: It’s documented You can expand your...
7 Steps to Writing a Captivating Business Case Study

7 Steps to Writing a Captivating Business Case Study

by Gail Mercer-MacKay | Content marketing, Storytelling

Case studies remain one of the top B2B content marketing tactics. In fact, CMI research shows that 82 percent of B2B organizations are using case studies as part of their content marketing strategy, with 65 percent rating case studies as an effective form of content....
[Our Writer’s Advice] Driving Technology Sales Forward With Content Marketing

[Our Writer’s Advice] Driving Technology Sales Forward With Content Marketing

by Gail Mercer-MacKay | Content marketing, Our Writer's Advice

We asked our writers for their take on why technology companies need to master content marketing. We’ll be sharing their blog posting in a series called “Our Writer’s Advice.” Here is Robin Halcomb’s perspective: Driving Technology Sales Forward With Content Marketing...
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