by Kate Merza | AI in marketing, B2B marketing
How to map user journeys in your B2B marketing using GenAI tools and prompts Mapping out a clear user journey helps guide potential customers smoothly, from first hearing about your brand all the way to becoming loyal advocates. This creates an experience that builds... 
by Caitlin Toonders | AI in marketing, Content marketing, Creativity
Are creativity and GenAI at odds? More and more marketers are integrating GenAI into their content creation practices with varying levels of success. GenAI has presented entirely new capabilities for marketers – the ability to take data and create something new – for... 
by Caitlin Toonders | AI in marketing, B2B marketing
Why marketers need AI and predictive data analytics to stand out and stay ahead As the saying goes: the only constant is change. It certainly applies to the tech marketing world. New trends in marketing can often transform how companies decide to engage with... 
by Caitlin Toonders | AI in marketing, Blogging, ChatGPT
How to co-create blog content with ChatGPT and AI prompting If you’re into blogging or creating content, you’ve probably heard about how Generative AI tools such as ChatGPT can be super helpful. In our experience, creating successful content with GenAI tools requires... 
by Kate Merza | AI in marketing, B2B marketing, ChatGPT
Unlock ChatGPT’s potential: Four key personas to elevate your B2B marketing In B2B marketing, staying ahead means constantly trying new things and always using the latest tools to their fullest. ChatGPT, a cutting-edge AI language model, is like having a multifaceted...
