by Kate Merza | AI in marketing, Thought Leadership
Turning expertise into influence: A guide to thought leadership marketing Information has never been more accessible—or more overwhelming. In every corner of the digital world, audiences are surrounded by articles, videos, and AI-generated posts that compete for their... 
by Kate Merza | AI in marketing, Marketing strategy, Storytelling
Modern storytelling: Why the hero’s journey still matters in the age of AI Storytelling is one of the oldest forms of communication. Long before we had marketing departments, digital channels, or algorithms, people shared stories to educate, influence, and connect. We... 
by Gail Mercer-MacKay | AI in marketing, Content strategy, Thought Leadership
How to approach thought leadership in the age of AI As AI-generated content becomes more common, many organizations are asking how to stand out with messaging that still feels authentic and strategic. In this blog, Gail Mercer-MacKay shares six essential practices for... 
by Gail Mercer-MacKay | AI in marketing, Content strategy, Social Selling
From AI novice to thought leader: How to use AI to strengthen your voice, not replace it I’ve always said that marketing is part art, part science, and part heart. It’s the art of crafting a compelling story, the science of data and optimization, and the heart of... 
by Kate Merza | AI in marketing, B2B marketing
How to map user journeys in your B2B marketing using GenAI tools and prompts Mapping out a clear user journey helps guide potential customers smoothly, from first hearing about your brand all the way to becoming loyal advocates. This creates an experience that builds... 
by Caitlin Toonders | AI in marketing, Content marketing, Creativity
Are creativity and GenAI at odds? More and more marketers are integrating GenAI into their content creation practices with varying levels of success. GenAI has presented entirely new capabilities for marketers – the ability to take data and create something new – for...
