by Gail Mercer-MacKay | Blogging
Lead generation is top of mind for most companies, so acquiring a lead is a great first step in the process of selling. However, it is only the first step, because turning the prospect into an actual buyer is the end goal. Too often companies fall short, capturing the... 
by Gail Mercer-MacKay | Content marketing
We all want to cross the finish line – the sooner, the better. But, like most things in life, we need patience, perseverance, and a promise to reach our goals. It’s one of the reasons I believe content marketing must be treated like a marathon; too often we’re looking... 
by Gail Mercer-MacKay | Content marketing
Marketing is storytelling. The story of your product, built into your product. The ad might be part of it, the copy might be part of it, but mostly, your product and your service and your people are all part of the story. Tell it on purpose. Seth Godin The Power of a... 
by Gail Mercer-MacKay | Creativity, Storytelling
We’re all looking for that “Aha!” moment; that spark of genius that presents itself as an original, creative solution to a problem. Great ideas: how do we get them and where can we find more? Many of us turn to brainstorming for inspiration. Where did this concept of... 
by Gail Mercer-MacKay | Email marketing
Delete. Delete. Delete. When you think about the newsletters that flood your inbox, I bet more often than not they’re sent straight to the trash. Why is that? Because it’s likely just another piece of clutter that provides little value to you. So, when you’re writing...
