by Gail Mercer-MacKay | Content marketing
Content marketing. It is the new darling of marketing AND it is the method organizations are relying on to build online relationships. Blogs, tweets, e-books, case studies, infographics, white papers – all of these digital assets are being created to share... 
by Gail Mercer-MacKay | Blogging
Using a summary paragraph at the start of your blog post can help you capitalize on all of the keywords and long-tail search phrases you need for SEO traffic without detracting from a great story. For those of you who know me, I am a big believer in using fiction or... 
by Gail Mercer-MacKay | Content, Microsoft Awards
I was sitting in my office this morning, preparing my workshop for the Microsoft World Partner Conference in Washington, DC, and I was thinking – what is it that I love about my job? What makes me get up in the morning and get excited about going to work? My backyard...
