by Gail Mercer-MacKay | B2B marketing, Thought Leadership
I’ve watched the partner ecosystem expand over my career, from a relatively small collection of Independent Software Vendors (ISVs) to more than 600,000 partners and at least 9,000 large ISVs who sell through the channel.1 While branded swag such as USBs and t-shirts... 
by Gail Mercer-MacKay | B2B marketing, Partner Marketing, Thought Leadership
Top Five Marketing Challenges Independent Software Vendors Face Selling Through the Channel Whether you’re a behemoth independent software vendor or a small start-up, you face the same marketing challenges in the channel The art of selling through the channel is... 
by Gail Mercer-MacKay | B2B marketing, Client story, Creativity
As a marketing firm for tech companies, the question all my clients ask is, “how can we find more leads, identify more opportunities and build new business relationships?” While there are a few answers to that question, the lowest common denominator and simplest... 
by Mercer-MacKay team | Personal Branding, Social Media Marketing
In our digital world, social media touches more than just our personal lives—it has become a forum to build a personal brand that can advance our career and business goals. Doing this takes some effort, but the results are worth the investment. Building a personal... 
by Caitlin Toonders | Blogging, Storytelling
People want to do business with companies that know their stuff. In the digital age, that means having an online presence that shows potential customers what makes you unique. Why are you a specialist in your industry? What do you do better than anyone else, and how... 
by Mercer-MacKay team | Announcement
For Immediate Release: April 15th, 2021 Burlington, ON – Mercer-MacKay Digital Storytelling (MMS), Canada’s leading content marketing agency for technology companies, has been named one of the Best Workplaces™ in Canada in 2021. Already a 2020 Great Place to... 
by Mercer-MacKay team | Announcement, Email marketing
For Immediate Release: April 15th, 2021 Mercer-MacKay Digital Storytelling (MMS) is proud to announce that our organization has been named on the 2021 list of Best Workplaces™ for Women. MMS received this honour after a thorough and independent analysis conducted by...
