by Caitlin Toonders | Digital leadership, LinkedIn, Social Selling
This is the second in a three-part series about digital leadership and social selling on LinkedIn. The first article focused on how tech companies can use LinkedIn more effectively for social selling, establishing digital leadership, and how to set your team up for... 
by Gail Mercer-MacKay | B2B marketing, Microsoft Partners
To sell more, you need to dominate mindshare and build loyalty with customers and partners (we’ve talked about this before). A meaningful way to do that is through thought leadership assets, establishing your team as trusted advisors in social channels and online... 
by Gail Mercer-MacKay | B2B marketing, Thought Leadership
I’ve watched the partner ecosystem expand over my career, from a relatively small collection of Independent Software Vendors (ISVs) to more than 600,000 partners and at least 9,000 large ISVs who sell through the channel.1 While branded swag such as USBs and t-shirts... 
by Gail Mercer-MacKay | B2B marketing, Partner Marketing, Thought Leadership
Top Five Marketing Challenges Independent Software Vendors Face Selling Through the Channel Whether you’re a behemoth independent software vendor or a small start-up, you face the same marketing challenges in the channel The art of selling through the channel is... 
by Gail Mercer-MacKay | B2B marketing, Client story, Creativity
As a marketing firm for tech companies, the question all my clients ask is, “how can we find more leads, identify more opportunities and build new business relationships?” While there are a few answers to that question, the lowest common denominator and simplest... 
by Mercer-MacKay team | Personal Branding, Social Media Marketing
In our digital world, social media touches more than just our personal lives—it has become a forum to build a personal brand that can advance our career and business goals. Doing this takes some effort, but the results are worth the investment. Building a personal... 
by Caitlin Toonders | Blogging, Storytelling
People want to do business with companies that know their stuff. In the digital age, that means having an online presence that shows potential customers what makes you unique. Why are you a specialist in your industry? What do you do better than anyone else, and how...
