by Caitlin Toonders | B2B marketing, Content strategy, Thought Leadership
Sell the outcome, not the product It’s easy for your content to get caught in the self-promotion trap – sometimes without even realizing it. There’s a time and place in the customer journey for speaking specifically about your product, but effective content speaks... 
by Caitlin Toonders | AI in marketing, Blogging, ChatGPT
How to co-create blog content with ChatGPT and AI prompting If you’re into blogging or creating content, you’ve probably heard about how Generative AI tools such as ChatGPT can be super helpful. In our experience, creating successful content with GenAI tools requires... 
by Kate Merza | AI in marketing, B2B marketing, ChatGPT
Unlock ChatGPT’s potential: Four key personas to elevate your B2B marketing In B2B marketing, staying ahead means constantly trying new things and always using the latest tools to their fullest. ChatGPT, a cutting-edge AI language model, is like having a multifaceted... 
by Gail Mercer-MacKay | Microsoft Awards
Gail’s 15-minute video “How to win a Microsoft Partner of the Year Award” Microsoft Awards Preparation Module Click on this link to register for a free module to gather all the information you need to write a compelling awards submission. [HINT: follow the link to the... 
by Gail Mercer-MacKay | Microsoft Awards
Using storytelling techniques to capture and maintain the interest of the judges Introduction All story is change – moments of unexpected change Stories with emotional content result in a better understanding of the key points and enable better recall of these points... 
by Gail Mercer-MacKay | Microsoft Awards
Maximize your entry: Tell a complete story. Introduction Partners typically spend a lot of time building a great customer story as part of their Microsoft Partner of the Year Award submission, and that of course is important. But your customer story is only one piece... 
by Gail Mercer-MacKay | Microsoft Awards
Preparing for a Microsoft Partner of the Year Award Submission: Building your list of Customer Stories Introduction Achieving recognition for your organization’s achievements and innovation with a Microsoft Partner of the Year Award (winner or finalist) is a...
