by Caitlin Toonders | Content marketing
Content marketing is a big part of B2B marketing strategy as a whole. And a content calendar is an essential tool in an effective content strategy. There are huge advantages when you take the time to build out a content calendar: It’s documented You can expand your... 
by Gail Mercer-MacKay | Content marketing, Storytelling
Case studies remain one of the top B2B content marketing tactics. In fact, CMI research shows that 82 percent of B2B organizations are using case studies as part of their content marketing strategy, with 65 percent rating case studies as an effective form of content.... 
by Gail Mercer-MacKay | Personal Branding, Social Media Marketing, Social Selling
What Is the Difference Between Social Selling and Personal Branding? Social selling and personal branding are terms that are often used interchangeably.1 Are these buzzwords that ultimately mean the same thing? Let’s take a closer look at the ways in which... 
by Gail Mercer-MacKay | Microsoft Awards, Microsoft Partners
Anytime is the best time to start writing your awards submissions The competition is fierce, so you must be prepared Are you a Microsoft Partner with an award-winning story to tell? If you are, you might already know that you can use the Mercer-MacKay Awards Planning... 
by Gail Mercer-MacKay | Lead Generation, Microsoft Partners
When you invest in digital marketing, you’ll want to know the ROI to determine if your investment was a sound one. It used to be simple. Go to a trade show. Scan 500 people at your booth and follow up over the next 12 months to see how many of them turned into... 
by Mercer-MacKay team | Email marketing
Subject lines are only good if they get someone to open your email Though this may sound like common sense, ineffective subject lines are the number 1 reason why emails with great content inside often go unread. Writing the perfect subject line can be challenging, you... 
by Mercer-MacKay team | Announcement, B2B marketing
Channel technology companies need to adapt to the convergence of PR, marketing and advertising activities as part of their overall marketing strategy. In today’s dynamically changing digital landscape, one thing is for sure: technology companies need to adapt their...
