by Caitlin Toonders | Digital leadership, LinkedIn, Thought Leadership
Build your Digital Leadership Playbook for LinkedIn There’s a lot of content published on LinkedIn. Some of it valuable, some of it just noise. For business leaders, LinkedIn can be a strategic platform to create a personal brand, reinforce expertise, and build... 
by Gail Mercer-MacKay | B2B marketing, Hyperscaler Alliance, Partner Marketing
Effective ways to capture mindshare and build strong three-way partner marketing programs Innovative doesn’t occur in isolation – most successful technology transformations involve multiple partners providing an array of solutions from software and hardware through to... 
by Caitlin Toonders | AI in marketing, B2B marketing
Why marketers need AI and predictive data analytics to stand out and stay ahead As the saying goes: the only constant is change. It certainly applies to the tech marketing world. New trends in marketing can often transform how companies decide to engage with... 
by Caitlin Toonders | Digital leadership, LinkedIn, Social Selling
Understanding LinkedIn’s algorithm and measuring the data that matters This is the final blog in a three-part series about digital leadership on LinkedIn. The first article focused on how tech companies can use LinkedIn more effectively for social selling and... 
by Caitlin Toonders | B2B marketing, Content strategy, Sustainability
The buzz around sustainability in tech Corporate responsibility to protect our planet is growing in importance. Most organizations today are incorporating ESG mandates into their business strategy with lofty goals for the future. It goes beyond just reducing carbon... 
by Caitlin Toonders | B2B marketing, Content strategy, Thought Leadership
Sell the outcome, not the product It’s easy for your content to get caught in the self-promotion trap – sometimes without even realizing it. There’s a time and place in the customer journey for speaking specifically about your product, but effective content speaks... 
by Caitlin Toonders | AI in marketing, Blogging, ChatGPT
How to co-create blog content with ChatGPT and AI prompting If you’re into blogging or creating content, you’ve probably heard about how Generative AI tools such as ChatGPT can be super helpful. In our experience, creating successful content with GenAI tools requires...
