by Gail Mercer-MacKay | Hyperscaler Alliance, Integrated marketing, Partner Marketing
Navigating the power-trio partnership: Strategies for hyperscalers, ISVs, and GSI/SIs A few years ago, one of my ISV clients teamed up with a key implementation partner to launch an ambitious initiative called “Path to a Billion.” At the time, the ISV was generating... 
by Gail Mercer-MacKay | Integrated marketing, Thought Leadership
From awareness to action: The power of an integrated marketing strategy How can you create meaningful and lasting impressions on your target audience? One of the most powerful ways to achieve this is through integrated marketing – a strategy where all marketing...
