by Mercer-MacKay team | LLM & AEO
Key Takeaways Content will scale when you manage governed modules with shared metadata instead of copying pages across channels. SEO performance will hold up better when reusable answer blocks keep intent and language consistent across many pages. Adoption will stick... 
by Mercer-MacKay team | LLM & AEO
Key Takeaways Retrieval is the limiting step, so access and structure decide if you get cited. Source selection rewards specific claims with clear conditions and consistent terms. Focus on revenue-shaping questions and publish passages that stand alone when quoted.... 
by Mercer-MacKay team | LLM & AEO
Key Takeaways Treat enterprise AEO standards as governance with clear scope, accountable owners, and explicit risk rules. Use measurements that tie AI visibility to answer accuracy and business outcomes, backed by prompt tests and server logs. Prioritize clarity and... 
by Mercer-MacKay team | LLM & AEO
Key Takeaways Large language model (LLM) optimization works when your best answer lives in a paragraph that can be quoted without edits and verified with a link. Answer engine optimization (AEO) depends on clear intent, clear constraints, and clear ownership that both... 
by Carleigh Zangrando | Digital leadership, LinkedIn, Thought Leadership
How to build an executive voice that doesn’t sound like marketing The most effective executive content doesn’t try to impress. It shares perspective, shows judgment, and reflects how leaders actually think. This guide offers a practical approach to building a voice... 
by Caitlin Toonders | Content strategy
Transform technical content into campaigns that connect Marketing teams often have a library of assets, including product sheets, solution briefs, and technical guides, that describe what a solution does in detail. These materials are valuable, but they don’t always... 
by Kate Merza | AI in marketing, Thought Leadership
Turning expertise into influence: A guide to thought leadership marketing Information has never been more accessible—or more overwhelming. In every corner of the digital world, audiences are surrounded by articles, videos, and AI-generated posts that compete for their...
