Our Blog
A compilation of our stories, helpful tips, and content guidance.
Video has become a top communication tool across digital channels, scoring the highest engagement...
Content marketing has become the backbone of the sales process. And for good reason....
Video is the next best thing to meeting in person. By letting potential customers...
5 Steps to Build Your Content Calendar Content marketing is a big part of B2B...
Case studies remain one of the top B2B content marketing tactics. In fact, CMI research...
What Is the Difference Between Social Selling and Personal Branding? Social selling and personal branding...
Anytime is the best time to start writing your awards submissions The competition is fierce,...
When you invest in digital marketing, you’ll want to know the ROI to determine...
Subject lines are only good if they get someone to open your email Though this...
Channel technology companies need to adapt to the convergence of PR, marketing and advertising...
If I told you that there was a marketing technique that had the power...
A chance meeting between Prashansa Gupta, brilliant mind and conference speaker, and Gail Mercer-MacKay,...
Q&A with Tobias Maier, CEO of ML!PA, 2017 Microsoft IoT Partner of the Year...
Realizing that they had neither the time nor the expertise to...
I have to admit, the top thing I have learned about content marketing came...
“Good content isn’t enough anymore; it has to be remarkably great.” - Merrie Beth...
Creating a buzz requires a digital-first, leading-edge social strategy that uses the right content...
There’s something uplifting about sharing information which resonates with your audience. Like that time you...
If you’re in the content marketing business, there’s a good chance you have at...
At Mercer-MacKay, we do a lot of writing for technology companies. For the most...
Guest blogging is a great way to grow your brand, build authority and generate...
The hero’s journey and the fairy tale framework are known strategies for writing compelling...
You’ve been blogging for a while and have the hang of it. You’ve narrowed...
“It is better to have 100 raving fans on your list than 10,000 ‘we...
A picture is worth a thousand words. The meaning behind this expression was the notion...
“We could never have done this without this Microsoft program and the resources...
We asked our writers for their take on why technology companies need to master...
We asked our writers for their take on why technology companies need to master...
We asked our writers for their take on why technology companies need to master...
We asked our writers for their take on why technology companies need to master...
We asked our writers for their take on why technology companies need to master...
We asked our writers for their take on why technology companies need to master...
Winning a Microsoft award or becoming a finalist raises your profile in the eyes...
What does effective email marketing look like? And how do you know if you’re...
“All landing pages are web pages, but not all web pages are landing pages.”...
Email marketing remains one of the best ways to communicate with an audience. Equipped...
By now, you’re likely aware of the benefits of nurture marketing. If you’ve been...
Content marketing – everyone is doing it. From small businesses to large corporations, in...
It’s a new year. There is no better time to start creating ongoing, successful...
Growing an email list isn’t all that difficult, when you think about it –...