by Gail Mercer-MacKay | Content Marketing, Humor
As a marketing firm for tech companies, the question all my clients ask is, “how can we find more leads, identify more opportunities and build new business relationships?” While there are a few answers to that question, the lowest common denominator and simplest...
by Rebecca Mayville | Personal Branding
In our digital world, social media touches more than just our personal lives—it has become a forum to build a personal brand that can advance our career and business goals. Doing this takes some effort, but the results are worth the investment. Building a personal...
by Caitlin Toonders | Blogging, Microsoft Partners
People want to do business with companies that know their stuff. In the digital age, that means having an online presence that shows potential customers what makes you unique. Why are you a specialist in your industry? What do you do better than anyone else, and how...
by Julie Lafleur | Announcement
For Immediate Release: April 15th, 2021 Burlington, ON – Mercer-MacKay Digital Storytelling (MMS), Canada’s leading content marketing agency for technology companies, has been named one of the Best Workplaces™ in Canada in 2021. Already a 2020 Great Place to...
by Julie Lafleur | Announcement
For Immediate Release: April 15th, 2021 Mercer-MacKay Digital Storytelling (MMS) is proud to announce that our organization has been named on the 2021 list of Best Workplaces™ for Women. MMS received this honour after a thorough and independent analysis conducted by...
by Rebecca Mayville | Video Marketing
Video has become a top communication tool across digital channels, scoring the highest engagement rates compared to other types of social media posts. LinkedIn, for example, says that video content is shared 20 times more often than any other content format.1 Videos...
by Gail Mercer-MacKay | Lead Generation
Content marketing has become the backbone of the sales process. And for good reason. The average B2B buyer consumes 13 pieces of branded content per month before deciding on a purchase.¹ Producing the right content marketing assets has never been more influential on...