Our Blog
A compilation of our stories, helpful tips, and content guidance.
Channel technology companies need to adapt to the convergence of PR, marketing and advertising...
If I told you that there was a marketing technique that had the power...
A chance meeting between Prashansa Gupta, brilliant mind and conference speaker, and Gail Mercer-MacKay,...
Q&A with Tobias Maier, CEO of ML!PA, 2017 Microsoft IoT Partner of the Year...
Realizing that they had neither the time nor the expertise to...
I have to admit, the top thing I have learned about content marketing came...
“Good content isn’t enough anymore; it has to be remarkably great.” - Merrie Beth...
Creating a buzz requires a digital-first, leading-edge social strategy that uses the right content...
There’s something uplifting about sharing information which resonates with your audience. Like that time...
If you’re in the content marketing business, there’s a good chance you have at...
At Mercer-MacKay, we do a lot of writing for technology companies. For the most...
Guest blogging is a great way to grow your brand, build authority and generate...
The hero’s journey and the fairy tale framework are known strategies for writing compelling...
You’ve been blogging for a while and have the hang of it. You’ve narrowed...
“It is better to have 100 raving fans on your list than 10,000 ‘we...
A picture is worth a thousand words. The meaning behind this expression was the notion...
“We could never have done this without this Microsoft program and the resources...
We asked our writers for their take on why technology companies need to master...
We asked our writers for their take on why technology companies need to master...
We asked our writers for their take on why technology companies need to master...
We asked our writers for their take on why technology companies need to master...
We asked our writers for their take on why technology companies need to master...
We asked our writers for their take on why technology companies need to master...
Winning a Microsoft award or becoming a finalist raises your profile in the eyes...
What does effective email marketing look like? And how do you know if you’re...
“All landing pages are web pages, but not all web pages are landing pages.”...
Email marketing remains one of the best ways to communicate with an audience. Equipped...
By now, you’re likely aware of the benefits of nurture marketing. If you’ve been...
Content marketing – everyone is doing it. From small businesses to large corporations, in...
It’s a new year. There is no better time to start creating ongoing, successful...
Growing an email list isn’t all that difficult, when you think about it –...
You’re passionate about providing value and meeting your customers’ needs. You want your customers...
Optimizing blog posts for SEO can be a forgotten piece in the blog writing...
Selling hasn’t changed. People still buy from people. It’s a matter of connecting with...
Lead generation is top of mind for most companies, so acquiring a lead is...
We all want to cross the finish line – the sooner, the better. But,...
Marketing is storytelling. The story of your product, built into your product. The ad might...
We’re all looking for that “Aha!" moment; that spark of genius that presents itself...
Face it: you need to edit your work. Sending off unedited copy to your clients...
Delete. Delete. Delete. When you think about the newsletters that flood your inbox, I...