Our Blog
A compilation of our stories, helpful tips, and content guidance.
- 5 Steps to Build Your Content Calendar Content marketing is a big part of B2B...
- Case studies remain one of the top B2B content marketing tactics. In fact, CMI research...
- What Is the Difference Between Social Selling and Personal Branding? Social selling and personal branding...
- Anytime is the best time to start writing your awards submissions The competition is fierce,...
- When you invest in digital marketing, you’ll want to know the ROI to determine...
- Subject lines are only good if they get someone to open your email Though this...
- Channel technology companies need to adapt to the convergence of PR, marketing and advertising...
- If I told you that there was a marketing technique that had the power...
- A chance meeting between Prashansa Gupta, brilliant mind and conference speaker, and Gail Mercer-MacKay,...
- Q&A with Tobias Maier, CEO of ML!PA, 2017 Microsoft IoT Partner of the Year...
- Realizing that they had neither the time nor the expertise to...
- I have to admit, the top thing I have learned about content marketing came...
- “Good content isn’t enough anymore; it has to be remarkably great.” - Merrie Beth...
- Creating a buzz requires a digital-first, leading-edge social strategy that uses the right content...
- There’s something uplifting about sharing information which resonates with your audience. Like that time you...
- If you’re in the content marketing business, there’s a good chance you have at...
- At Mercer-MacKay, we do a lot of writing for technology companies. For the most...
- Guest blogging is a great way to grow your brand, build authority and generate...
- The hero’s journey and the fairy tale framework are known strategies for writing compelling...
- You’ve been blogging for a while and have the hang of it. You’ve narrowed...
- “It is better to have 100 raving fans on your list than 10,000 ‘we...
- A picture is worth a thousand words. The meaning behind this expression was the notion...
- “We could never have done this without this Microsoft program and the resources...
- We asked our writers for their take on why technology companies need to master...
- We asked our writers for their take on why technology companies need to master...
- We asked our writers for their take on why technology companies need to master...
- We asked our writers for their take on why technology companies need to master...
- We asked our writers for their take on why technology companies need to master...
- We asked our writers for their take on why technology companies need to master...
- Winning a Microsoft award or becoming a finalist raises your profile in the eyes...
- What does effective email marketing look like? And how do you know if you’re...
- “All landing pages are web pages, but not all web pages are landing pages.”...
- Email marketing remains one of the best ways to communicate with an audience. Equipped...
- By now, you’re likely aware of the benefits of nurture marketing. If you’ve been...
- Content marketing – everyone is doing it. From small businesses to large corporations, in...
- It’s a new year. There is no better time to start creating ongoing, successful...
- Growing an email list isn’t all that difficult, when you think about it –...
- You’re passionate about providing value and meeting your customers’ needs. You want your customers...
- Optimizing blog posts for SEO can be a forgotten piece in the blog writing...
- Selling hasn’t changed. People still buy from people. It’s a matter of connecting with...