by Kate Merza | Content strategy, SEO
The SEO-optimized text checklist tech marketers didn’t know they needed The SEO-optimized text checklist is a must-have for tech marketers looking to improve search performance without compromising clarity or brand voice. This practical, step-by-step guide walks... 
by Gail Mercer-MacKay | B2B Sales, Social Selling
The new rules of sales engagement: Creating value before you ask for anything When did sales become so… loud? If your LinkedIn inbox looks anything like mine, it’s probably full of connection requests that turn instantly into pitches. Or newsletters you never signed... 
by Gail Mercer-MacKay | B2B Sales, Social Selling
Inside sales, reimagined: The unsung heroes of authentic B2B sales outreach I used to think of inside sales—BDRs and SDRs—as the junior varsity team. The folks you bring in to make a few dials, follow up on leads, and hand things off when the conversation gets... 
by Gail Mercer-MacKay | AI in marketing, Content strategy, Social Selling
From AI novice to thought leader: How to use AI to strengthen your voice, not replace it I’ve always said that marketing is part art, part science, and part heart. It’s the art of crafting a compelling story, the science of data and optimization, and the heart of... 
by Gail Mercer-MacKay | B2B marketing, LinkedIn, Social Selling
Kindergarten rules for social selling: Share, don’t shove Remember kindergarten? You learned to say please and thank you, to wait your turn, and—most importantly—not to grab things out of someone else’s hands. These simple rules laid the foundation for how to build... 
by Gail Mercer-MacKay | Hyperscaler Alliance, Microsoft Partners, Partner Marketing
Navigating tectonic shifts: Why partner ecosystems matter more than ever In this post, Gail Mercer-MacKay explores how today’s industry shifts—what Vince Menzione aptly calls “tectonic shifts”—are redefining success for technology partnership leaders. Drawing on... 
by Gail Mercer-MacKay | B2B marketing, Integrated marketing, Marketing strategy
Customer-centric marketing: The key to outcome-driven results Outcome-based marketing is about focusing on results—not just activities. It’s the difference between measuring the impact of a campaign and simply tracking the effort that went into it. But here’s the...
