by Gail Mercer-MacKay | Microsoft Awards, Microsoft Partners
Building a Microsoft award submission is a big investment of your time and energy. You, along with more than 3,000 other Microsoft partners, are submitting some of your best work for judgement. You may or may not be selected as one of the finalists – there are usually... 
by Mercer-MacKay team | Announcement
For Immediate Release: October 27th, 2020 Mercer-MacKay Digital Storytelling (MMS) is pleased to announce that we have been certified as a Great Place to Work® after a thorough and independent analysis conducted by Great Place to Work® Institute Canada. This... 
by Caitlin Toonders | Content marketing
Content marketing is a big part of B2B marketing strategy as a whole. And a content calendar is an essential tool in an effective content strategy. There are huge advantages when you take the time to build out a content calendar: It’s documented You can expand your... 
by Gail Mercer-MacKay | Content marketing, Storytelling
Case studies remain one of the top B2B content marketing tactics. In fact, CMI research shows that 82 percent of B2B organizations are using case studies as part of their content marketing strategy, with 65 percent rating case studies as an effective form of content.... 
by Gail Mercer-MacKay | Personal Branding, Social Media Marketing, Social Selling
What Is the Difference Between Social Selling and Personal Branding? Social selling and personal branding are terms that are often used interchangeably.1 Are these buzzwords that ultimately mean the same thing? Let’s take a closer look at the ways in which... 
by Gail Mercer-MacKay | Microsoft Awards, Microsoft Partners
Anytime is the best time to start writing your awards submissions The competition is fierce, so you must be prepared Are you a Microsoft Partner with an award-winning story to tell? If you are, you might already know that you can use the Mercer-MacKay Awards Planning... 
by Gail Mercer-MacKay | Lead Generation, Microsoft Partners
When you invest in digital marketing, you’ll want to know the ROI to determine if your investment was a sound one. It used to be simple. Go to a trade show. Scan 500 people at your booth and follow up over the next 12 months to see how many of them turned into...
