by Caitlin Toonders | Microsoft Awards, Microsoft Partners
Winning a Microsoft award or becoming a finalist raises your profile in the eyes of Microsoft, your peers and potential customers. However, it’s not easy to win. Judges carefully scrutinize every submission to find those award-worthy stories. There are a few things... 
by Caitlin Toonders | Email marketing
What does effective email marketing look like? And how do you know if you’re having success? You need data to find out. But data is really only valuable when you analyze it and translate it into actionable insights, in order to better serve your email list and infuse... 
by Caitlin Toonders | Content
“All landing pages are web pages, but not all web pages are landing pages.” – HubSpot So what makes a landing page so special? A landing page is designed for a particular and focused objective. Typically, that’s to compel a visitor to fill out a form and exchange... 
by Caitlin Toonders | Email marketing
Email marketing remains one of the best ways to communicate with an audience. Equipped with an email address, your content can be received directly in someone’s inbox – a place where people spend a lot of time. Email is an easy way to stay top of mind and in front of... 
by Gail Mercer-MacKay | Content marketing
It’s a new year. There is no better time to start creating ongoing, successful habits for creating content. Whether your goal is to publish more or the same amount of content, the challenges of planning and publishing your content can be solved with a content... 
by Gail Mercer-MacKay | Blogging, SEO
Optimizing blog posts for SEO can be a forgotten piece in the blog writing process. But when we write great content we need to make sure people find it! SEO is an essential part of content development. Here is a helpful checklist of best practices to follow as you... 
by Gail Mercer-MacKay | Social Media Marketing, Social Selling
Selling hasn’t changed. People still buy from people. It’s a matter of connecting with the right people and building relationships. The key to success is becoming a social seller. Social selling is about leveraging your social network – whether on Twitter, Facebook,...
