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A leader’s guide to the LinkedIn algorithm—what the data says

A leader’s guide to the LinkedIn algorithm—what the data says

by Caitlin Toonders | Digital leadership, LinkedIn, Social Media Marketing

A leader’s guide to the LinkedIn algorithm—what the data says LinkedIn’s algorithm has changed—and executives who still rely on old tactics are seeing their reach disappear. Based on new data from the Algorithm Insights Report 2025 by Richard van der Blom, this guide...
How to approach thought leadership in the age of AI

How to approach thought leadership in the age of AI

by Gail Mercer-MacKay | AI in marketing, Content strategy, Thought Leadership

How to approach thought leadership in the age of AI As AI-generated content becomes more common, many organizations are asking how to stand out with messaging that still feels authentic and strategic. In this blog, Gail Mercer-MacKay shares six essential practices for...
A complete guide to writing better case studies

A complete guide to writing better case studies

by Caitlin Toonders | Case studies, Content strategy, Writing

A complete guide to writing better case studies Writing a case study takes more than telling a customer success story—it requires capturing and communicating strategic impact.  This is especially true when you’re working with partner programs, hyperscaler alliances,...
The SEO-optimized text checklist tech marketers didn’t know they needed

The SEO-optimized text checklist tech marketers didn’t know they needed

by Kate Merza | Content strategy, SEO

The SEO-optimized text checklist tech marketers didn’t know they needed The SEO-optimized text checklist is a must-have for tech marketers looking to improve search performance without compromising clarity or brand voice. This practical, step-by-step guide walks...
The new rules of sales engagement: Creating value before you ask for anything

The new rules of sales engagement: Creating value before you ask for anything

by Gail Mercer-MacKay | B2B Sales, Social Selling

The new rules of sales engagement: Creating value before you ask for anything When did sales become so… loud?  If your LinkedIn inbox looks anything like mine, it’s probably full of connection requests that turn instantly into pitches. Or newsletters you never signed...
Inside sales, reimagined: The unsung heroes of authentic B2B sales outreach

Inside sales, reimagined: The unsung heroes of authentic B2B sales outreach

by Gail Mercer-MacKay | B2B Sales, Social Selling

Inside sales, reimagined: The unsung heroes of authentic B2B sales outreach I used to think of inside sales—BDRs and SDRs—as the junior varsity team. The folks you bring in to make a few dials, follow up on leads, and hand things off when the conversation gets...
From AI novice to thought leader: How to use AI to strengthen your voice, not replace it

From AI novice to thought leader: How to use AI to strengthen your voice, not replace it

by Gail Mercer-MacKay | AI in marketing, Content strategy, Social Selling

From AI novice to thought leader: How to use AI to strengthen your voice, not replace it I’ve always said that marketing is part art, part science, and part heart.  It’s the art of crafting a compelling story, the science of data and optimization, and the heart of...
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