by Caitlin Toonders | Content strategy
Transform technical content into campaigns that connect Marketing teams often have a library of assets, including product sheets, solution briefs, and technical guides, that describe what a solution does in detail. These materials are valuable, but they don’t always... 
by Kate Merza | AI in marketing, Thought Leadership
Turning expertise into influence: A guide to thought leadership marketing Information has never been more accessible—or more overwhelming. In every corner of the digital world, audiences are surrounded by articles, videos, and AI-generated posts that compete for their... 
by Kate Merza | AI in marketing, Marketing strategy, Storytelling
Modern storytelling: Why the hero’s journey still matters in the age of AI Storytelling is one of the oldest forms of communication. Long before we had marketing departments, digital channels, or algorithms, people shared stories to educate, influence, and connect. We... 
by Gail Mercer-MacKay | Microsoft Awards
Best practices for winning a Microsoft Partner of the Year award Writing a Microsoft award submission is not like any other form of corporate writing. It’s not a white paper. It’s not a case study. It’s a competition—and one where judges are actively looking for... 
by Caitlin Toonders | Digital leadership, LinkedIn, Social Media Marketing
A leader’s guide to the LinkedIn algorithm—what the data says LinkedIn’s algorithm has changed—and executives who still rely on old tactics are seeing their reach disappear. Based on new data from the Algorithm Insights Report 2025 by Richard van der Blom, this guide... 
by Gail Mercer-MacKay | AI in marketing, Content strategy, Thought Leadership
How to approach thought leadership in the age of AI As AI-generated content becomes more common, many organizations are asking how to stand out with messaging that still feels authentic and strategic. In this blog, Gail Mercer-MacKay shares six essential practices for... 
by Caitlin Toonders | Case studies, Content strategy, Writing
A complete guide to writing better case studies Writing a case study takes more than telling a customer success story—it requires capturing and communicating strategic impact. This is especially true when you’re working with partner programs, hyperscaler alliances,...
