by Gail Mercer-MacKay | Content, Digital marketing
EBooks have proven to be a lucrative lead generation strategy for B2B organizations. As gated content, an eBook can be a valuable resource for those opting in, and work effectively to both grow your sales funnel and support your customers at multiple stages in the... 
by Gail Mercer-MacKay | Blogging, Content marketing
Your blog is an essential sales tool. But, are you treating it like one? The truth of the matter is: By providing valuable content, your blog creates an audience. And, having this audience gives you the opportunity to advertise! Ask yourself: What do you want the... 
by Caitlin Toonders | Blogging
Blogging. It is no longer an option for your business, but a must-have and must-do. A blog has become the pillar of a business’s brand and a communication tool published through an effective technology – the internet. For B2B marketers, those that use blogs receive... 
by Gail Mercer-MacKay | Blogging
“I went to Second City, where you learned to make the other actor look good so you looked good and National Lampoon, where you had to create everything out of nothing, and SNL, where you couldn’t make any mistakes, and you learned what collaboration was.” Bill Murray... 
by Gail Mercer-MacKay | Blogging
Why more and more executives are turning to ghost bloggers to help them establish voice, authority and industry leadership. If hiring your own “ghost” sounds appealing, check out these do’s and don’ts to help you and your writer succeed. I hate to be the one to burst...
