by Gail Mercer-MacKay | Storytelling, Thought Leadership
At Mercer-MacKay, we do a lot of writing for technology companies. For the most part, these companies come to us for help in crafting content that will rise above the noise – content that will tell their story and help them stand out in a crowded digital world. This... 
by Gail Mercer-MacKay | Creativity, Storytelling
The hero’s journey and the fairy tale framework are known strategies for writing compelling books; but for IT companies trying to develop thought leadership assets that might attract the attention of a C-Level or line-of-business leader, how can you use this framework... 
by Gail Mercer-MacKay | Creativity, Storytelling
We’re all looking for that “Aha!” moment; that spark of genius that presents itself as an original, creative solution to a problem. Great ideas: how do we get them and where can we find more? Many of us turn to brainstorming for inspiration. Where did this concept of... 
by Gail Mercer-MacKay | Creativity, Storytelling
When I told my mother that I wanted to be a writer, she advised me to “get a real job.” “Writing,” she warned, “will never take you anywhere.” My mother was wrong. We are living in a digital age and writing plays an important role in our ability to communicate.... 
by Gail Mercer-MacKay | Blogging, Storytelling
If you are using blogging, eBooks, press releases or other content vehicles, one of the best ways to engage your reader is to tell them a story. Your story needs facts, action and an emotional connection that your reader can relate to. Check out the following five... 
by Mercer-MacKay team | Storytelling
From Star Wars to Indiana Jones to Harry Potter – a great story is great business. Take an average character, send him on a quest, throw trials and tribulations in his path, have him slay the dragon and marry the girl. The stuff of legends is the stuff of great...
