by Gail Mercer-MacKay | Creativity, Storytelling
When I told my mother that I wanted to be a writer, she advised me to “get a real job.” “Writing,” she warned, “will never take you anywhere.” My mother was wrong. We are living in a digital age and writing plays an important role in our ability to communicate.... 
by Gail Mercer-MacKay | Blogging, Storytelling
If you are using blogging, eBooks, press releases or other content vehicles, one of the best ways to engage your reader is to tell them a story. Your story needs facts, action and an emotional connection that your reader can relate to. Check out the following five... 
by Mercer-MacKay team | Storytelling
From Star Wars to Indiana Jones to Harry Potter – a great story is great business. Take an average character, send him on a quest, throw trials and tribulations in his path, have him slay the dragon and marry the girl. The stuff of legends is the stuff of great... 
by Gail Mercer-MacKay | Creativity, Storytelling
“In order to be open to creativity, one must have the capacity for the constructive use for solitude. One must overcome the fear of being alone.” – Rollo May Most of us are terrified of silence. We avoid it often and we avoid it well. But the irony is that quiet... 
by Gail Mercer-MacKay | Blogging, Storytelling
When I work with clients to help them develop a strategy for blogging, typically they are first concerned about voice and tone, followed by a worry that they have nothing to say. The question I often hear is, “What should I blog about?” Producing thoughtful blogs that... 
by Gail Mercer-MacKay | Microsoft Awards, Storytelling
Winning a business award, being recognized by your peers for innovation and hard work is not simply satisfying, it is another way to raise your business profile in today’s noisy world. For many organizations, award submissions are planned annually and are included as...
