by Kate Merza | B2B marketing, Storytelling
How to transform tech jargon into memorable stories your customers love Start telling stories that resonate Great stories don’t just belong in novels and movies. They’re the magic ingredient that can turn tech marketing into something memorable. But let’s face... 
by Caitlin Toonders | Content strategy, Storytelling
How to build a scalable customer storytelling program Real-world success stories are worth their weight in gold for marketers. Buyers trust peer experiences over brand messaging, and a well-told customer story can make the difference between a prospect staying on the... 
by Gail Mercer-MacKay | B2B marketing, Storytelling
Who doesn’t love a good story? It’s how we relate and engage with the people and the world around us. So it stands to reason that “story” is also a great method for marketers to use to connect with their audience. Are you using an outside-in approach? In the... 
by Caitlin Toonders | Blogging, Storytelling
People want to do business with companies that know their stuff. In the digital age, that means having an online presence that shows potential customers what makes you unique. Why are you a specialist in your industry? What do you do better than anyone else, and how... 
by Gail Mercer-MacKay | Content marketing, Storytelling
Case studies remain one of the top B2B content marketing tactics. In fact, CMI research shows that 82 percent of B2B organizations are using case studies as part of their content marketing strategy, with 65 percent rating case studies as an effective form of content.... 
by Gail Mercer-MacKay | Storytelling, Thought Leadership
At Mercer-MacKay, we do a lot of writing for technology companies. For the most part, these companies come to us for help in crafting content that will rise above the noise – content that will tell their story and help them stand out in a crowded digital world. This...
