by Mercer-MacKay team | Personal Branding, Social Media Marketing
In our digital world, social media touches more than just our personal lives—it has become a forum to build a personal brand that can advance our career and business goals. Doing this takes some effort, but the results are worth the investment. Building a personal... 
by Gail Mercer-MacKay | Personal Branding, Social Media Marketing, Social Selling
What Is the Difference Between Social Selling and Personal Branding? Social selling and personal branding are terms that are often used interchangeably.1 Are these buzzwords that ultimately mean the same thing? Let’s take a closer look at the ways in which... ![[Client Story] Collaboration and Blue-Sky Thinking Drive Highest-Performing FlexPod Social Media Campaign for NetApp & Cisco](https://mercermackay.wpenginepowered.com/wp-content/uploads/2017/10/45-Client-Story-Collaboration-and-Blue-Sky-Thinking-1080x476.jpg)
by Mercer-MacKay team | Client story, Social Media Marketing
Creating a buzz requires a digital-first, leading-edge social strategy that uses the right content and the right channels to connect with an audience and amplify the message. To increase FlexPod’s digital presence and engage with its technical audience, NetApp and... 
by Gail Mercer-MacKay | Social Media Marketing, Social Selling
Selling hasn’t changed. People still buy from people. It’s a matter of connecting with the right people and building relationships. The key to success is becoming a social seller. Social selling is about leveraging your social network – whether on Twitter, Facebook,... 
by Gail Mercer-MacKay | Social Media Marketing
An effective content marketing program is a top priority for B2B organizations. To reach this goal, implementing a solid social media strategy to support all content marketing activities is crucial to a company’s success. In a survey of B2B marketers, LinkedIn,... 
by Gail Mercer-MacKay | Personal Branding, Social Media Marketing
Connecting with others has never been easier. For business executives, LinkedIn is an essential personal branding and social selling tool that enables connections with others on a professional level. By paying attention to and optimizing your LinkedIn profile, you...
