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A leader’s guide to the LinkedIn algorithm—what the data says

A leader’s guide to the LinkedIn algorithm—what the data says

by Caitlin Toonders | Digital leadership, LinkedIn, Social Media Marketing

A leader’s guide to the LinkedIn algorithm—what the data says LinkedIn’s algorithm has changed—and executives who still rely on old tactics are seeing their reach disappear. Based on new data from the Algorithm Insights Report 2025 by Richard van der Blom, this guide...
The best guide to personal branding for executives

The best guide to personal branding for executives

by Mercer-MacKay team | Personal Branding, Social Media Marketing

In our digital world, social media touches more than just our personal lives—it has become a forum to build a personal brand that can advance our career and business goals. Doing this takes some effort, but the results are worth the investment. Building a personal...
How to Lead with Authenticity on LinkedIn: A Personal Branding Blueprint

How to Lead with Authenticity on LinkedIn: A Personal Branding Blueprint

by Gail Mercer-MacKay | Personal Branding, Social Media Marketing, Social Selling

  What Is the Difference Between Social Selling and Personal Branding? Social selling and personal branding are terms that are often used interchangeably.1 Are these buzzwords that ultimately mean the same thing? Let’s take a closer look at the ways in which...
[Client Story] Collaboration and Blue-Sky Thinking Drive Highest-Performing FlexPod Social Media Campaign for NetApp & Cisco

[Client Story] Collaboration and Blue-Sky Thinking Drive Highest-Performing FlexPod Social Media Campaign for NetApp & Cisco

by Mercer-MacKay team | Client story, Social Media Marketing

Creating a buzz requires a digital-first, leading-edge social strategy that uses the right content and the right channels to connect with an audience and amplify the message. To increase FlexPod’s digital presence and engage with its technical audience, NetApp and...
Social Selling: Why LinkedIn Is Your Best Friend

Social Selling: Why LinkedIn Is Your Best Friend

by Gail Mercer-MacKay | Social Media Marketing, Social Selling

Selling hasn’t changed. People still buy from people. It’s a matter of connecting with the right people and building relationships. The key to success is becoming a social seller. Social selling is about leveraging your social network – whether on Twitter, Facebook,...
6 Superb Ways to Supercharge Your B2B Social Media Strategy

6 Superb Ways to Supercharge Your B2B Social Media Strategy

by Gail Mercer-MacKay | Social Media Marketing

An effective content marketing program is a top priority for B2B organizations. To reach this goal, implementing a solid social media strategy to support all content marketing activities is crucial to a company’s success. In a survey of B2B marketers, LinkedIn,...
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