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[Client Story] How a Microsoft Inspire Award Helped a Small IT Consulting Business Grow by 100%

[Client Story] How a Microsoft Inspire Award Helped a Small IT Consulting Business Grow by 100%

by Mercer-MacKay team | Client story, Microsoft Awards

Q&A with Tobias Maier, CEO of ML!PA, 2017 Microsoft IoT Partner of the Year Awards Finalist Becoming a winner or a finalist in the global Microsoft Partner of the Year Awards (Inspire) can gain you credibility that has the potential to double your business. Sound...
[Client Story] IT’S NOT JUST THE MEDIUM – IT’S THE MESSAGE. How Digital Storytelling Answered the SOS Call

[Client Story] IT’S NOT JUST THE MEDIUM – IT’S THE MESSAGE. How Digital Storytelling Answered the SOS Call

by Mercer-MacKay team | Client story, Microsoft Awards

Realizing that they had neither the time nor the expertise to effectively get their message into the marketplace, Software Optimisation Services made a decision to hire professional storytellers who could help them rise above the noise and be heard.   About the...
5 Things That Will Stop You from Winning a Microsoft Award

5 Things That Will Stop You from Winning a Microsoft Award

by Caitlin Toonders | Microsoft Awards, Microsoft Partners

Winning a Microsoft award or becoming a finalist raises your profile in the eyes of Microsoft, your peers and potential customers. However, it’s not easy to win. Judges carefully scrutinize every submission to find those award-worthy stories. There are a few things...
The Secret to Writing a Winning Business Award Submission

The Secret to Writing a Winning Business Award Submission

by Gail Mercer-MacKay | Microsoft Awards, Storytelling

Winning a business award, being recognized by your peers for innovation and hard work is not simply satisfying, it is another way to raise your business profile in today’s noisy world. For many organizations, award submissions are planned annually and are included as...
Three Rules for Building Customer Testimonials

Three Rules for Building Customer Testimonials

by Gail Mercer-MacKay | Content, Microsoft Awards

I was sitting in my office this morning, preparing my workshop for the Microsoft World Partner Conference in Washington, DC, and I was thinking – what is it that I love about my job? What makes me get up in the morning and get excited about going to work? My backyard...
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