by Kate Merza | AI in marketing, Marketing strategy, Storytelling
Modern storytelling: Why the hero’s journey still matters in the age of AI Storytelling is one of the oldest forms of communication. Long before we had marketing departments, digital channels, or algorithms, people shared stories to educate, influence, and connect. We... 
by Gail Mercer-MacKay | B2B marketing, Integrated marketing, Marketing strategy
Customer-centric marketing: The key to outcome-driven results Outcome-based marketing is about focusing on results—not just activities. It’s the difference between measuring the impact of a campaign and simply tracking the effort that went into it. But here’s the...
