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Customer-centric marketing: The key to outcome-driven results

Customer-centric marketing: The key to outcome-driven results

by Gail Mercer-MacKay | B2B marketing, Integrated marketing, Marketing strategy

Customer-centric marketing: The key to outcome-driven results Outcome-based marketing is about focusing on results—not just activities. It’s the difference between measuring the impact of a campaign and simply tracking the effort that went into it.  But here’s the...
Navigating the power-trio partnership: Strategies for hyperscalers, ISVs, and GSI/SIs

Navigating the power-trio partnership: Strategies for hyperscalers, ISVs, and GSI/SIs

by Gail Mercer-MacKay | Hyperscaler Alliance, Integrated marketing, Partner Marketing

Navigating the power-trio partnership: Strategies for hyperscalers, ISVs, and GSI/SIs A few years ago, one of my ISV clients teamed up with a key implementation partner to launch an ambitious initiative called “Path to a Billion.” At the time, the ISV was generating...
From awareness to action: The power of an integrated marketing strategy  

From awareness to action: The power of an integrated marketing strategy  

by Gail Mercer-MacKay | Integrated marketing, Thought Leadership

From awareness to action: The power of an integrated marketing strategy How can you create meaningful and lasting impressions on your target audience?   One of the most powerful ways to achieve this is through integrated marketing – a strategy where all marketing...

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