by Gail Mercer-MacKay | Hyperscaler Alliance, Integrated marketing, Partner Marketing
Navigating the power-trio partnership: Strategies for hyperscalers, ISVs, and GSI/SIs A few years ago, one of my ISV clients teamed up with a key implementation partner to launch an ambitious initiative called “Path to a Billion.” At the time, the ISV was generating... 
by Gail Mercer-MacKay | B2B marketing, Hyperscaler Alliance, Partner Marketing
Effective ways to capture mindshare and build strong three-way partner marketing programs Innovative doesn’t occur in isolation – most successful technology transformations involve multiple partners providing an array of solutions from software and hardware through to...
