by Caitlin Toonders | B2B marketing, Content strategy, Managed services
Three content programs essential for every B2B marketer The adage “content is king” is still relevant today. Why? People love to consume content. It is an integral part of business-to-business buying behavior. There’s a generational shift that’s happening in B2B... 
by Caitlin Toonders | Content strategy, Marketing messaging
Where one-size-fits-all fails and how to customize marketing messaging for industry success One size rarely fits all. Applied to your marketing messaging, that’s especially true. B2B purchasing decisions are complex. Marketers can expect 80% of B2B purchasing... 
by Gail Mercer-MacKay | Content strategy, Marketing messaging
Why your marketing messaging often falls flat and how to fix it I have had several meetings recently where our clients were eager to share their messaging with us. And while it was great to get some insight into their key focus areas, except for the logo in the upper... 
by Kate Merza | Content marketing, Content strategy
The value of strategy to content marketing Content marketing is a powerful tactic to engage audiences, build awareness, drive demand. However, without a well-defined strategy, even the most creative content can fall flat. According to the Content Marketing Institute,... 
by Kate Merza | B2B marketing, Content strategy
Extend your marketing reach strategically for more effective results Limited marketing resources – whether in terms of people, expertise, or budget – is a common challenge faced by organizations. To overcome this, marketing departments often rely on agencies. A... 
by Caitlin Toonders | B2B marketing, Content strategy, Sustainability
The buzz around sustainability in tech Corporate responsibility to protect our planet is growing in importance. Most organizations today are incorporating ESG mandates into their business strategy with lofty goals for the future. It goes beyond just reducing carbon...
