by Gail Mercer-MacKay | AI in marketing, Content strategy, Social Selling
From AI novice to thought leader: How to use AI to strengthen your voice, not replace it I’ve always said that marketing is part art, part science, and part heart. It’s the art of crafting a compelling story, the science of data and optimization, and the heart of... 
by Carleigh Zangrando | Content strategy, Email marketing, Sales enablement
How to create partner newsletters that sellers actually read Why most partner newsletters fail Consistent, high-value communication with partners and hyperscalers is one of the most overlooked but essential areas for strategic marketing investment. A regular... 
by Kate Merza | B2B marketing, Content strategy
Personalization in marketing: Winning customer trust in a data-driven age Remember the first time you stumbled upon a product recommendation that felt too perfect to be a coincidence? Maybe it was a playlist that nailed your mood, or a hotel deal that showed up right... 
by Caitlin Toonders | Content strategy, Thought Leadership
How to turn your experts into a powerful marketing engine Your organization’s greatest marketing advantage isn’t just what you sell – it’s what your people know. Your subject matter experts (SMEs), technical leaders, and executives have deep industry knowledge that... 
by Caitlin Toonders | Content strategy, Storytelling
How to build a scalable customer storytelling program Real-world success stories are worth their weight in gold for marketers. Buyers trust peer experiences over brand messaging, and a well-told customer story can make the difference between a prospect staying on the... 
by Caitlin Toonders | Content strategy, Thought Leadership
How always-on content builds long-term trust B2B marketing is a long game, where buyers take their time. They research, compare options, and consult stakeholders before making a move. Sales cycles are often long, which means you need to take every opportunity to build...
