![[Our Writer’s Advice] How Content Marketing Propels Success](https://mercermackay.wpenginepowered.com/wp-content/uploads/2021/07/Our-Writers-Advice-How-Content-Marketing-Propels-Success.jpg)
by Chris Henry | Content marketing, Our Writer's Advice
We asked our writers for their take on why technology companies need to master content marketing. We’ll be sharing their blog posting in a series called “Our Writer’s Advice.” Here is Chris Henry’s perspective: How Content Marketing Propels Success Rapid change is... 
by Gail Mercer-MacKay | Content marketing
It’s a new year. There is no better time to start creating ongoing, successful habits for creating content. Whether your goal is to publish more or the same amount of content, the challenges of planning and publishing your content can be solved with a content... 
by Gail Mercer-MacKay | Content marketing
We all want to cross the finish line – the sooner, the better. But, like most things in life, we need patience, perseverance, and a promise to reach our goals. It’s one of the reasons I believe content marketing must be treated like a marathon; too often we’re looking... 
by Gail Mercer-MacKay | Content marketing
Marketing is storytelling. The story of your product, built into your product. The ad might be part of it, the copy might be part of it, but mostly, your product and your service and your people are all part of the story. Tell it on purpose. Seth Godin The Power of a... 
by Gail Mercer-MacKay | Blogging, Content marketing
Your blog is an essential sales tool. But, are you treating it like one? The truth of the matter is: By providing valuable content, your blog creates an audience. And, having this audience gives you the opportunity to advertise! Ask yourself: What do you want the... 
by Lois Gordon | Blogging, Content marketing, Writing
In this blog posting, Lois Gordon discusses why her background and education as an accomplished fiction writer makes her the ideal candidate to help Mercer-MacKay clients tell their stories in compelling ways. When Gail first approached me about taking on some writing...
