by Mercer-MacKay team | Content, Personal Branding
Video is the next best thing to meeting in person. By letting potential customers and partners put a face to a name, you are better able to instill trust, legitimacy and authenticity. Prominent speaker and bestselling author Bob Burg says, “All things being equal,... 
by Gail Mercer-MacKay | Content
I have to admit, the top thing I have learned about content marketing came out of my own vanity. For as many years that I have been writing, I still find it exhilarating to see my work published, whether it be a drip e-mail campaign, thought leadership piece or an... 
by Gail Mercer-MacKay | Content
A picture is worth a thousand words. The meaning behind this expression was the notion that images can convey a subject’s meaning far more effectively than a written description can. This is backed by research. We are visual creatures, able to understand images... ![[Client Story] From Zero to One-Quarter Million Dollars of Managed Services Pipeline in 8 Weeks](https://mercermackay.wpenginepowered.com/wp-content/uploads/2017/04/39-Client-Story-From-Zero-to-One-Quarter-Million-Dollars-1080x476.jpg)
by Mercer-MacKay team | Client story, Content
“We could never have done this without this Microsoft program and the resources from Mercer-MacKay Solutions. Experts walked us through the entire process so we learned as we created. Then they stepped in to help where we lacked the capabilities... 
by Caitlin Toonders | Content
“All landing pages are web pages, but not all web pages are landing pages.” – HubSpot So what makes a landing page so special? A landing page is designed for a particular and focused objective. Typically, that’s to compel a visitor to fill out a form and exchange... ![[Client Story] MediaValet turns to Mercer-MacKay for Content to Generate Leads](https://mercermackay.wpenginepowered.com/wp-content/uploads/2016/09/25-Client-Story-MediaValet-turns-to-Mercer-MacKay-for-Content-to-Generate-Leads-1080x476.jpg)
by Mercer-MacKay team | Client story, Content
When you are an award-winning Microsoft ISV at the forefront of the emerging cloud-based digital asset management industry, you know you have a solution that organizations need. But cutting through the noise on the internet to find qualified leads requires a solid...
