by Gail Mercer-MacKay | Blogging
Why more and more executives are turning to ghost bloggers to help them establish voice, authority and industry leadership. If hiring your own “ghost” sounds appealing, check out these do’s and don’ts to help you and your writer succeed. I hate to be the one to burst... 
by Gail Mercer-MacKay | Blogging
When I approach new clients about blogs, they’re often skeptical. This is especially true for technology clients. After all, these articles represent more work for them (or more costs, if they’re out-sourcing to a specialist), aren’t as flashy as traditional ads, and... 
by Lois Gordon | Blogging, Content marketing, Writing
In this blog posting, Lois Gordon discusses why her background and education as an accomplished fiction writer makes her the ideal candidate to help Mercer-MacKay clients tell their stories in compelling ways. When Gail first approached me about taking on some writing... 
by Gail Mercer-MacKay | Blogging
Using a summary paragraph at the start of your blog post can help you capitalize on all of the keywords and long-tail search phrases you need for SEO traffic without detracting from a great story. For those of you who know me, I am a big believer in using fiction or...
