by Caitlin Toonders | AI in marketing, Blogging, ChatGPT
How to co-create blog content with ChatGPT and AI prompting If you’re into blogging or creating content, you’ve probably heard about how Generative AI tools such as ChatGPT can be super helpful. In our experience, creating successful content with GenAI tools requires... 
by Caitlin Toonders | Blogging, Storytelling
People want to do business with companies that know their stuff. In the digital age, that means having an online presence that shows potential customers what makes you unique. Why are you a specialist in your industry? What do you do better than anyone else, and how... 
by Mercer-MacKay team | Blogging
A chance meeting between Prashansa Gupta, brilliant mind and conference speaker, and Gail Mercer-MacKay, The WIT Network Executive Director and CEO of Mercer-MacKay Solutions, at The WIT Network International Women’s Day Conference in Toronto in March turned into an... 
by Gail Mercer-MacKay | Blogging, SEO
Optimizing blog posts for SEO can be a forgotten piece in the blog writing process. But when we write great content we need to make sure people find it! SEO is an essential part of content development. Here is a helpful checklist of best practices to follow as you... 
by Gail Mercer-MacKay | Blogging
Lead generation is top of mind for most companies, so acquiring a lead is a great first step in the process of selling. However, it is only the first step, because turning the prospect into an actual buyer is the end goal. Too often companies fall short, capturing the... 
by Gail Mercer-MacKay | Blogging
Whether you’re a seasoned blogger or a beginner, it is easy to fall into blogging pitfalls. These pitfalls impede your ability to see the results you want. If your blog isn’t the success you hoped it would be, maybe you have fallen into one of these blogging mistakes:...
