by Caitlin Toonders | B2B marketing, Content strategy, Managed services
Three content programs essential for every B2B marketer The adage “content is king” is still relevant today. Why? People love to consume content. It is an integral part of business-to-business buying behavior. There’s a generational shift that’s happening in B2B... 
by Gail Mercer-MacKay | B2B marketing, Marketing and sales alignment
How marketing can best help sales: Lessons from 20+ years in technology sales Will you hit your sales goals this year? That’s the burning question on many minds, especially as the year progresses and the pressure to close deals intensifies. It’s a question we... 
by Gail Mercer-MacKay | B2B marketing, Content marketing, Managed services
Managed Marketing Content Services: A game changer for technology firms As someone deeply involved in the technology sector, I’ve experienced first-hand the rapid pace at which we must operate. To survive in this industry, you need to be prepared to lead with... 
by Kate Merza | B2B marketing, Case studies
Harnessing stories of success: How customer win wires amplify your brand narrative Customer stories – or case studies – are one of the most powerful types of marketing content. What’s better than the words of others to give social proof for your capabilities and role... 
by Kate Merza | B2B marketing, Content strategy
Extend your marketing reach strategically for more effective results Limited marketing resources – whether in terms of people, expertise, or budget – is a common challenge faced by organizations. To overcome this, marketing departments often rely on agencies. A... 
by Gail Mercer-MacKay | B2B marketing, Hyperscaler Alliance, Partner Marketing
Effective ways to capture mindshare and build strong three-way partner marketing programs Innovative doesn’t occur in isolation – most successful technology transformations involve multiple partners providing an array of solutions from software and hardware through to...
