by Kate Merza | AI in marketing, B2B marketing
How to map user journeys in your B2B marketing using GenAI tools and prompts Mapping out a clear user journey helps guide potential customers smoothly, from first hearing about your brand all the way to becoming loyal advocates. This creates an experience that builds... 
by Gail Mercer-MacKay | Account-based marketing, B2B marketing
A step-by-step guide to ABM for line-of-business success Lately, many of our clients have been asking the same question: How can we expand our footprint or wallet-share with existing customers, particularly when moving out of the data center and into lines of business... 
by Caitlin Toonders | B2B marketing, Content strategy, Managed services
Three content programs essential for every B2B marketer The adage “content is king” is still relevant today. Why? People love to consume content. It is an integral part of business-to-business buying behavior. There’s a generational shift that’s happening in B2B... 
by Gail Mercer-MacKay | B2B marketing, Marketing and sales alignment
How marketing can best help sales: Lessons from 20+ years in technology sales Will you hit your sales goals this year? That’s the burning question on many minds, especially as the year progresses and the pressure to close deals intensifies. It’s a question we... 
by Gail Mercer-MacKay | B2B marketing, Content marketing, Managed services
Managed Marketing Content Services: A game changer for technology firms As someone deeply involved in the technology sector, I’ve experienced first-hand the rapid pace at which we must operate. To survive in this industry, you need to be prepared to lead with... 
by Kate Merza | B2B marketing, Case studies
Harnessing stories of success: How customer win wires amplify your brand narrative Customer stories – or case studies – are one of the most powerful types of marketing content. What’s better than the words of others to give social proof for your capabilities and role...
