by Gail Mercer-MacKay | B2B marketing, LinkedIn, Social Selling
Kindergarten rules for social selling: Share, don’t shove Remember kindergarten? You learned to say please and thank you, to wait your turn, and—most importantly—not to grab things out of someone else’s hands. These simple rules laid the foundation for how to build... 
by Gail Mercer-MacKay | B2B marketing, Integrated marketing, Marketing strategy
Customer-centric marketing: The key to outcome-driven results Outcome-based marketing is about focusing on results—not just activities. It’s the difference between measuring the impact of a campaign and simply tracking the effort that went into it. But here’s the... 
by Kate Merza | B2B marketing, Storytelling
How to transform tech jargon into memorable stories your customers love Start telling stories that resonate Great stories don’t just belong in novels and movies. They’re the magic ingredient that can turn tech marketing into something memorable. But let’s face... 
by Kate Merza | B2B marketing, Content strategy
Personalization in marketing: Winning customer trust in a data-driven age Remember the first time you stumbled upon a product recommendation that felt too perfect to be a coincidence? Maybe it was a playlist that nailed your mood, or a hotel deal that showed up right... 
by Kate Merza | AI in marketing, B2B marketing
How to map user journeys in your B2B marketing using GenAI tools and prompts Mapping out a clear user journey helps guide potential customers smoothly, from first hearing about your brand all the way to becoming loyal advocates. This creates an experience that builds... 
by Gail Mercer-MacKay | Account-based marketing, B2B marketing
A step-by-step guide to ABM for line-of-business success Lately, many of our clients have been asking the same question: How can we expand our footprint or wallet-share with existing customers, particularly when moving out of the data center and into lines of business...
