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Kindergarten rules for social selling: Share, don’t shove 

Kindergarten rules for social selling: Share, don’t shove 

by Gail Mercer-MacKay | B2B marketing, LinkedIn, Social Selling

Kindergarten rules for social selling: Share, don’t shove  Remember kindergarten?  You learned to say please and thank you, to wait your turn, and—most importantly—not to grab things out of someone else’s hands. These simple rules laid the foundation for how to build...
Customer-centric marketing: The key to outcome-driven results

Customer-centric marketing: The key to outcome-driven results

by Gail Mercer-MacKay | B2B marketing, Integrated marketing, Marketing strategy

Customer-centric marketing: The key to outcome-driven results Outcome-based marketing is about focusing on results—not just activities. It’s the difference between measuring the impact of a campaign and simply tracking the effort that went into it.  But here’s the...
How to transform tech jargon into memorable stories your customers love 

How to transform tech jargon into memorable stories your customers love 

by Kate Merza | B2B marketing, Storytelling

How to transform tech jargon into memorable stories your customers love    Start telling stories that resonate Great stories don’t just belong in novels and movies. They’re the magic ingredient that can turn tech marketing into something memorable. But let’s face...
Personalization in marketing: Winning customer trust in a data-driven age

Personalization in marketing: Winning customer trust in a data-driven age

by Kate Merza | B2B marketing, Content strategy

Personalization in marketing: Winning customer trust in a data-driven age Remember the first time you stumbled upon a product recommendation that felt too perfect to be a coincidence? Maybe it was a playlist that nailed your mood, or a hotel deal that showed up right...
How to map user journeys in your B2B marketing using GenAI tools and prompts

How to map user journeys in your B2B marketing using GenAI tools and prompts

by Kate Merza | AI in marketing, B2B marketing

How to map user journeys in your B2B marketing using GenAI tools and prompts Mapping out a clear user journey helps guide potential customers smoothly, from first hearing about your brand all the way to becoming loyal advocates. This creates an experience that builds...
5 steps to building an ABM program that expands footprint, increases pipeline, and accelerates deals

5 steps to building an ABM program that expands footprint, increases pipeline, and accelerates deals

by Gail Mercer-MacKay | Account-based marketing, B2B marketing

A step-by-step guide to ABM for line-of-business success Lately, many of our clients have been asking the same question: How can we expand our footprint or wallet-share with existing customers, particularly when moving out of the data center and into lines of business...
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