by Gail Mercer-MacKay | Content marketing
It’s a new year. There is no better time to start creating ongoing, successful habits for creating content. Whether your goal is to publish more or the same amount of content, the challenges of planning and publishing your content can be solved with a content... 
by Gail Mercer-MacKay | Blogging, SEO
Optimizing blog posts for SEO can be a forgotten piece in the blog writing process. But when we write great content we need to make sure people find it! SEO is an essential part of content development. Here is a helpful checklist of best practices to follow as you... 
by Gail Mercer-MacKay | Social Media Marketing, Social Selling
Selling hasn’t changed. People still buy from people. It’s a matter of connecting with the right people and building relationships. The key to success is becoming a social seller. Social selling is about leveraging your social network – whether on Twitter, Facebook,... 
by Gail Mercer-MacKay | Blogging
Lead generation is top of mind for most companies, so acquiring a lead is a great first step in the process of selling. However, it is only the first step, because turning the prospect into an actual buyer is the end goal. Too often companies fall short, capturing the... 
by Gail Mercer-MacKay | Content marketing
We all want to cross the finish line – the sooner, the better. But, like most things in life, we need patience, perseverance, and a promise to reach our goals. It’s one of the reasons I believe content marketing must be treated like a marathon; too often we’re looking...
