by Gail Mercer-MacKay | Content
I have to admit, the top thing I have learned about content marketing came out of my own vanity. For as many years that I have been writing, I still find it exhilarating to see my work published, whether it be a drip e-mail campaign, thought leadership piece or an... 
by Gail Mercer-MacKay | Storytelling, Thought Leadership
At Mercer-MacKay, we do a lot of writing for technology companies. For the most part, these companies come to us for help in crafting content that will rise above the noise – content that will tell their story and help them stand out in a crowded digital world. This... 
by Gail Mercer-MacKay | Creativity, Storytelling
The hero’s journey and the fairy tale framework are known strategies for writing compelling books; but for IT companies trying to develop thought leadership assets that might attract the attention of a C-Level or line-of-business leader, how can you use this framework... 
by Gail Mercer-MacKay | Email marketing
“It is better to have 100 raving fans on your list than 10,000 ‘we don’t really care about your company’ email addresses.” Your email list. It is still one of the best strategies for connecting and communicating with your customers and... 
by Gail Mercer-MacKay | Content
A picture is worth a thousand words. The meaning behind this expression was the notion that images can convey a subject’s meaning far more effectively than a written description can. This is backed by research. We are visual creatures, able to understand images...
