by Gail Mercer-MacKay | B2B marketing, Hyperscaler Alliance, Partner Marketing
Effective ways to capture mindshare and build strong three-way partner marketing programs Innovative doesn’t occur in isolation – most successful technology transformations involve multiple partners providing an array of solutions from software and hardware through to... 
by Gail Mercer-MacKay | Microsoft Awards
Gail’s 15-minute video “How to win a Microsoft Partner of the Year Award” Microsoft Awards Preparation Module Click on this link to register for a free module to gather all the information you need to write a compelling awards submission. [HINT: follow the link to the... 
by Gail Mercer-MacKay | Microsoft Awards
Using storytelling techniques to capture and maintain the interest of the judges Introduction All story is change – moments of unexpected change Stories with emotional content result in a better understanding of the key points and enable better recall of these points... 
by Gail Mercer-MacKay | Microsoft Awards
Maximize your entry: Tell a complete story. Introduction Partners typically spend a lot of time building a great customer story as part of their Microsoft Partner of the Year Award submission, and that of course is important. But your customer story is only one piece... 
by Gail Mercer-MacKay | Microsoft Awards
Preparing for a Microsoft Partner of the Year Award Submission: Building your list of Customer Stories Introduction Achieving recognition for your organization’s achievements and innovation with a Microsoft Partner of the Year Award (winner or finalist) is a...
