by Gail Mercer-MacKay | B2B marketing, Content marketing, Managed services
Managed Marketing Content Services: A game changer for technology firms As someone deeply involved in the technology sector, I’ve experienced first-hand the rapid pace at which we must operate. To survive in this industry, you need to be prepared to lead with... 
by Gail Mercer-MacKay | B2B marketing, Hyperscaler Alliance, Partner Marketing
Effective ways to capture mindshare and build strong three-way partner marketing programs Innovative doesn’t occur in isolation – most successful technology transformations involve multiple partners providing an array of solutions from software and hardware through to... 
by Gail Mercer-MacKay | Microsoft Awards
Gail’s 15-minute video “How to win a Microsoft Partner of the Year Award” Microsoft Awards Preparation Module Click on this link to register for a free module to gather all the information you need to write a compelling awards submission. [HINT: follow the link to the... 
by Gail Mercer-MacKay | Microsoft Awards
Using storytelling techniques to capture and maintain the interest of the judges Introduction All story is change – moments of unexpected change Stories with emotional content result in a better understanding of the key points and enable better recall of these points... 
by Gail Mercer-MacKay | Microsoft Awards
Maximize your entry: Tell a complete story. Introduction Partners typically spend a lot of time building a great customer story as part of their Microsoft Partner of the Year Award submission, and that of course is important. But your customer story is only one piece...
