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Keywords, Long-Tail Search and Story-Telling in Your Blog

Keywords, Long-Tail Search and Story-Telling in Your Blog

by Gail Mercer-MacKay | Blogging

Using a summary paragraph at the start of your blog post can help you capitalize on all of the keywords and long-tail search phrases you need for SEO traffic without detracting from a great story. For those of you who know me, I am a big believer in using fiction or...
Three Rules for Building Customer Testimonials

Three Rules for Building Customer Testimonials

by Gail Mercer-MacKay | Content, Microsoft Awards

I was sitting in my office this morning, preparing my workshop for the Microsoft World Partner Conference in Washington, DC, and I was thinking – what is it that I love about my job? What makes me get up in the morning and get excited about going to work? My backyard...
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