by Gail Mercer-MacKay | Blogging
When I approach new clients about blogs, they’re often skeptical. This is especially true for technology clients. After all, these articles represent more work for them (or more costs, if they’re out-sourcing to a specialist), aren’t as flashy as traditional ads, and... 
by Gail Mercer-MacKay | Microsoft Awards, Storytelling
Winning a business award, being recognized by your peers for innovation and hard work is not simply satisfying, it is another way to raise your business profile in today’s noisy world. For many organizations, award submissions are planned annually and are included as... 
by Gail Mercer-MacKay | Content marketing
Content marketing. It is the new darling of marketing AND it is the method organizations are relying on to build online relationships. Blogs, tweets, e-books, case studies, infographics, white papers – all of these digital assets are being created to share... 
by Gail Mercer-MacKay | Blogging
Using a summary paragraph at the start of your blog post can help you capitalize on all of the keywords and long-tail search phrases you need for SEO traffic without detracting from a great story. For those of you who know me, I am a big believer in using fiction or... 
by Gail Mercer-MacKay | Content, Microsoft Awards
I was sitting in my office this morning, preparing my workshop for the Microsoft World Partner Conference in Washington, DC, and I was thinking – what is it that I love about my job? What makes me get up in the morning and get excited about going to work? My backyard...
