by Caitlin Toonders | Microsoft Awards, Microsoft Partners
Winning a Microsoft award or becoming a finalist raises your profile in the eyes of Microsoft, your peers and potential customers. However, it’s not easy to win. Judges carefully scrutinize every submission to find those award-worthy stories. There are a few things... 
by Caitlin Toonders | Email marketing
What does effective email marketing look like? And how do you know if you’re having success? You need data to find out. But data is really only valuable when you analyze it and translate it into actionable insights, in order to better serve your email list and infuse... 
by Caitlin Toonders | Content
“All landing pages are web pages, but not all web pages are landing pages.” – HubSpot So what makes a landing page so special? A landing page is designed for a particular and focused objective. Typically, that’s to compel a visitor to fill out a form and exchange... 
by Caitlin Toonders | Email marketing
Email marketing remains one of the best ways to communicate with an audience. Equipped with an email address, your content can be received directly in someone’s inbox – a place where people spend a lot of time. Email is an easy way to stay top of mind and in front of... 
by Caitlin Toonders | Blogging
Blogging. It is no longer an option for your business, but a must-have and must-do. A blog has become the pillar of a business’s brand and a communication tool published through an effective technology – the internet. For B2B marketers, those that use blogs receive...
