• Expertise
  • Work
  • Thinking
  • About
  • Microsoft Awards
  • Careers
  • Contact
a
  • Expertise
  • Work
  • Thinking
  • About
  • Microsoft Awards
  • Careers
  • Contact
4 Email Marketing Metrics That Matter the Most

4 Email Marketing Metrics That Matter the Most

by Caitlin Toonders | Email marketing

What does effective email marketing look like? And how do you know if you’re having success? You need data to find out. But data is really only valuable when you analyze it and translate it into actionable insights, in order to better serve your email list and infuse...
9 Essential Landing Page Tips to Improve Your Conversion Rate

9 Essential Landing Page Tips to Improve Your Conversion Rate

by Caitlin Toonders | Content

“All landing pages are web pages, but not all web pages are landing pages.” – HubSpot So what makes a landing page so special? A landing page is designed for a particular and focused objective. Typically, that’s to compel a visitor to fill out a form and exchange...
Lead Nurturing: How to Write Your First Automated Email Campaign

Lead Nurturing: How to Write Your First Automated Email Campaign

by Caitlin Toonders | Email marketing

Email marketing remains one of the best ways to communicate with an audience. Equipped with an email address, your content can be received directly in someone’s inbox – a place where people spend a lot of time. Email is an easy way to stay top of mind and in front of...
Jumpstart Your Content Editorial Calendar for 2017

Jumpstart Your Content Editorial Calendar for 2017

by Gail Mercer-MacKay | Content marketing

It’s a new year. There is no better time to start creating ongoing, successful habits for creating content. Whether your goal is to publish more or the same amount of content, the challenges of planning and publishing your content can be solved with a content...
The Go-To Checklist for Better SEO in Your Blog Posts

The Go-To Checklist for Better SEO in Your Blog Posts

by Gail Mercer-MacKay | Blogging, SEO

Optimizing blog posts for SEO can be a forgotten piece in the blog writing process. But when we write great content we need to make sure people find it! SEO is an essential part of content development. Here is a helpful checklist of best practices to follow as you...
Social Selling: Why LinkedIn Is Your Best Friend

Social Selling: Why LinkedIn Is Your Best Friend

by Gail Mercer-MacKay | Social Media Marketing, Social Selling

Selling hasn’t changed. People still buy from people. It’s a matter of connecting with the right people and building relationships. The key to success is becoming a social seller. Social selling is about leveraging your social network – whether on Twitter, Facebook,...
Nurturing Your Prospect on a Content Marketing Journey

Nurturing Your Prospect on a Content Marketing Journey

by Gail Mercer-MacKay | Blogging

Lead generation is top of mind for most companies, so acquiring a lead is a great first step in the process of selling. However, it is only the first step, because turning the prospect into an actual buyer is the end goal. Too often companies fall short, capturing the...
« Older Entries
Next Entries »

Search

Categories

A marketing partner for tech brands who want to educate, engage, influence, and build connections more effectively with story-led content, campaigns, and programs.

82 Laird Dr, Unit 136
Toronto, ON, M4G 3V1

info@mercermackay.com

Sitemap
Expertise
Work
Thinking
About
Awards
Contact
Careers

Connect
LinkedIn
Twitter
YouTube
Facebook
Legal
Privacy Policy
Terms of Use
Privacy Request

© 2025 Mercer-MacKay Solutions Inc.

We use cookies to improve your experience on our site. To find our more read our privacy policy and cookie policy.AcceptLearn More