by Gail Mercer-MacKay | B2B marketing, Thought Leadership
If I told you that there was a marketing technique that had the power to convert 40% of your content readers into leads, would you use it? (That’s a rhetorical question – of course you would.) The good news is that this technique already exists, and it’s called... 
by Mercer-MacKay team | Blogging
A chance meeting between Prashansa Gupta, brilliant mind and conference speaker, and Gail Mercer-MacKay, The WIT Network Executive Director and CEO of Mercer-MacKay Solutions, at The WIT Network International Women’s Day Conference in Toronto in March turned into an... ![[Client Story] How a Microsoft Inspire Award Helped a Small IT Consulting Business Grow by 100%](https://mercermackay.wpenginepowered.com/wp-content/uploads/2018/02/48-Client-Story-How-a-Microsoft-Inspire-Award-Helped-a-Small-IT-Consulting-Business-1080x476.jpg)
by Mercer-MacKay team | Client story, Microsoft Awards
Q&A with Tobias Maier, CEO of ML!PA, 2017 Microsoft IoT Partner of the Year Awards Finalist Becoming a winner or a finalist in the global Microsoft Partner of the Year Awards (Inspire) can gain you credibility that has the potential to double your business. Sound... ![[Client Story] IT’S NOT JUST THE MEDIUM – IT’S THE MESSAGE. How Digital Storytelling Answered the SOS Call](https://mercermackay.wpenginepowered.com/wp-content/uploads/2017/11/47-Client-Story-ITΓCOS-NOT-JUST-THE-MEDIUM-ΓCo-ITΓCOS-THE-MESSAGE-1080x476.jpg)
by Mercer-MacKay team | Client story, Microsoft Awards
Realizing that they had neither the time nor the expertise to effectively get their message into the marketplace, Software Optimisation Services made a decision to hire professional storytellers who could help them rise above the noise and be heard. About the... 
by Gail Mercer-MacKay | Content
I have to admit, the top thing I have learned about content marketing came out of my own vanity. For as many years that I have been writing, I still find it exhilarating to see my work published, whether it be a drip e-mail campaign, thought leadership piece or an... ![[Client Story] Collaboration and Blue-Sky Thinking Drive Highest-Performing FlexPod Social Media Campaign for NetApp & Cisco](https://mercermackay.wpenginepowered.com/wp-content/uploads/2017/10/45-Client-Story-Collaboration-and-Blue-Sky-Thinking-1080x476.jpg)
by Mercer-MacKay team | Client story, Social Media Marketing
Creating a buzz requires a digital-first, leading-edge social strategy that uses the right content and the right channels to connect with an audience and amplify the message. To increase FlexPod’s digital presence and engage with its technical audience, NetApp and... 
by Mercer-MacKay team | Email marketing
If you’re in the content marketing business, there’s a good chance you have at least a passing knowledge of CASL. Canada’s anti-spam legislation governs email marketing activities aimed at Canadian consumers, and is widely considered to be one of the more restrictive...
