by Mercer-MacKay team | Email marketing
Subject lines are only good if they get someone to open your email Though this may sound like common sense, ineffective subject lines are the number 1 reason why emails with great content inside often go unread. Writing the perfect subject line can be challenging, you... 
by Mercer-MacKay team | Announcement, B2B marketing
Channel technology companies need to adapt to the convergence of PR, marketing and advertising activities as part of their overall marketing strategy. In today’s dynamically changing digital landscape, one thing is for sure: technology companies need to adapt their... 
by Gail Mercer-MacKay | B2B marketing, Thought Leadership
If I told you that there was a marketing technique that had the power to convert 40% of your content readers into leads, would you use it? (That’s a rhetorical question – of course you would.) The good news is that this technique already exists, and it’s called... 
by Mercer-MacKay team | Blogging
A chance meeting between Prashansa Gupta, brilliant mind and conference speaker, and Gail Mercer-MacKay, The WIT Network Executive Director and CEO of Mercer-MacKay Solutions, at The WIT Network International Women’s Day Conference in Toronto in March turned into an... ![[Client Story] How a Microsoft Inspire Award Helped a Small IT Consulting Business Grow by 100%](https://mercermackay.wpenginepowered.com/wp-content/uploads/2018/02/48-Client-Story-How-a-Microsoft-Inspire-Award-Helped-a-Small-IT-Consulting-Business-1080x476.jpg)
by Mercer-MacKay team | Client story, Microsoft Awards
Q&A with Tobias Maier, CEO of ML!PA, 2017 Microsoft IoT Partner of the Year Awards Finalist Becoming a winner or a finalist in the global Microsoft Partner of the Year Awards (Inspire) can gain you credibility that has the potential to double your business. Sound... ![[Client Story] IT’S NOT JUST THE MEDIUM – IT’S THE MESSAGE. How Digital Storytelling Answered the SOS Call](https://mercermackay.wpenginepowered.com/wp-content/uploads/2017/11/47-Client-Story-ITΓCOS-NOT-JUST-THE-MEDIUM-ΓCo-ITΓCOS-THE-MESSAGE-1080x476.jpg)
by Mercer-MacKay team | Client story, Microsoft Awards
Realizing that they had neither the time nor the expertise to effectively get their message into the marketplace, Software Optimisation Services made a decision to hire professional storytellers who could help them rise above the noise and be heard. About the... 
by Gail Mercer-MacKay | Content
I have to admit, the top thing I have learned about content marketing came out of my own vanity. For as many years that I have been writing, I still find it exhilarating to see my work published, whether it be a drip e-mail campaign, thought leadership piece or an...
