by Gail Mercer-MacKay | Storytelling, Thought Leadership
At Mercer-MacKay, we do a lot of writing for technology companies. For the most part, these companies come to us for help in crafting content that will rise above the noise – content that will tell their story and help them stand out in a crowded digital world. This...
by Gail Mercer-MacKay | B2B marketing, Thought Leadership
Holding Tight to Your Knowledge Many years ago when I was selling technology solutions for a very successful systems integration (SI) firm, we were really careful about protecting our “secret sauce”. We held tight to our knowledge and made our customers sign NDA’s...